A screenshot of the Smart Pricing Assistant in action
Packitoo, part of the BOBST Group and developer of the HIPE digital sales platform for folding carton and corrugated converters, has unveiled its latest innovation: the Smart Pricing Assistant. This new AI-driven module helps packaging manufacturers strengthen profitability by optimising quote pricing based on real production and commercial data.
Designed specifically for converters, the Smart Pricing Assistant analyses historical quotations and orders to forecast how pricing decisions affect the likelihood of winning each job. It considers multiple real-world factors such as board and ink costs, run length, machine setup times, seasonality, and customer behaviour, helping teams find the ideal balance between competitiveness and margin.
By virtually simulating price scenarios, the software identifies where converters can safely increase prices without reducing conversions and where targeted discounts can secure new business.“In our pilot programme, around 10% of quotes could carry at least a five-point margin increase with no drop in conversions,” explains Arnaud, Principal Engineer at Packitoo. “On average, that equates to a two-point uplift in net EBIT across the portfolio. So many converters live with a ‘some we win, some we lose’ situation. This tool enables dynamic pricing based on the actual production reality, ensuring long-term profit performance.”
Fully integrated into HIPE, Packitoo’s Configure-Price-Quote (CPQ) platform, already used by converters across Europe, the Smart Pricing Assistant enables users to see at a glance:
- The maximum achievable margin for each quote without affecting sales
- The minimum recommended margin to help maintain throughput during slower periods
“The software acts as a commercial compass,” says Thomas Othax, CEO of Packitoo. “It gives packaging converters confidence in every quote, showing where they can protect margins and how they can win work when demand cools.”
For converters in the UK seeking to improve quoting efficiency, commercial responsiveness, and profitability, the solution offers a practical, ready-to-use tool and is built by packaging specialists specifically for the packaging sector.
Packitoo is currently inviting UK and European converters to join its Smart Pricing Pilot Programme, with 10 exclusive seats available, providing early access to the tool to test and validate its value with their own data before full deployment.
“With BOBST’s backing, we’re helping converters move from instinctive to intelligent pricing,” Othax adds. “This is a major step towards smarter, more profitable sales management in our industry and marks an exciting step forward for Packitoo as we scale our impact in partnership with the industry’s most innovation-driven converters."