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Designer working on packaging prototypes and blueprints with drafting tools and craft supplies
A designers hands are shown working on a blueprint surrounded by cardboard packaging prototypes rulers craft knives and pens on a cutting mat
Compliance specialist Valpak by Reconomy and innovation expert ThePackHub have teamed up to launch PackReady – a new service that provides advice on current and upcoming legislation, innovative design changes and data-driven solutions. The partnership combines regulatory expertise and data-led evidence with pioneering design, to help brands meet their compliance, commercial and environmental goals.
Valpak Consultant Shannon Moxham described the launch as the missing link for future-focused brands. She said: “We are very excited to announce the collaboration with ThePackHub. As new regulations such as pEPR and PPWR come into force around the globe, brands are looking to optimise packaging. Some want to explore cutting-edge trends or materials, others are looking to assess ideas for recyclability, carbon footprint or regulatory readiness. However, change is not always straightforward, and switching materials can lead to unintended consequences. PackReady provides reassurance through a 360° assessment of both opportunities and impacts.”
Katie Roselaar, Innovation Director, ThePackHub said: “At ThePackHub, we research, design, investigate and refine packaging solutions that help businesses navigate an increasingly complex packaging landscape. Alongside this, Valpak’s deep expertise in environmental legislation and producer responsibility has made it a trusted partner for businesses facing evolving regulatory requirements.
“PackReady brings together the very best of both organisations. Together, we can help businesses identify areas within their packaging portfolios that may be suboptimal – whether from an innovation, sustainability, performance, or compliance perspective – and provide clear pathways to optimise them. By combining innovation insight with regulatory expertise, PackReady gives clients the confidence to make smarter packaging decisions that are both future-ready and compliant.”
Valpak already offers a packaging technologist service as part of its Consultancy team, along with data insight tools that allow brands to analyse packaging data. It works with brands to:
- Identify viable, compliant materials
- Avoid greenwashing pitfalls
- Explore creative innovation opportunities
- Navigate emerging packaging legislation
- Measure environmental impact through carbon footprinting and life cycle assessments
- Benchmark performance against best-in-class packaging
Meanwhile, ThePackHub’s Innovation Zone taps into thousands of real-world packaging formats, from refillables to lightweight designs, to extract trends and uncover proven ideas, best practice examples, and case studies that align with sustainability goals and regulatory demands. The Patent Zone tracks emerging technologies and materials, giving early insight into innovations and emerging patterns.