Packaging Première and PCD Milan unveil the illustration that will be the highlight of the next edition – scheduled from 16 to 18 May 2023 at Fieramilanocity – and which will welcome exhibitors and visitors at the entrance to the event.
The artwork, created exclusively for the event, has been designed by Francesco Poroli, a well-known illustrator and art director who regularly collaborates with top Italian and international brands and whose creations have appeared in prestigious publications.
The artist wanted to encompass all the elements which will define the next edition of the event dedicated to deluxe packaging for the fashion and accessories, cosmetics, perfumery and fine food sectors in which creativity and design are the focus.
Francesco Poroli has combined the concept of packaging with Milan and sustainability: in the image there are direct references to the city and many vegetal elements; everything is wrapped in a pink ribbon that ties the elements together. The human element is not missing: people who finally meet and get to know each other again.
Pier Paolo Ponchia, Founder and Director of Packaging Première, says: “The illustration of the next edition perfectly represents the themes that are important to us: sustainability, innovation, the meeting that encourages an exchange of ideas. We want exhibitors and visitors to be involved right from the beginning in the unique atmosphere that characterises our event”.