Consumers say they want sustainable packaging, but behaviour at the bin, on-the-go, and at the shelf often tells a different story.
In this episode of Packaging Perspectives, we continue the conversation on consumer behaviour and the circular economy, exploring why the gap between intention and action still persists.
This session brings together perspectives from across the packaging value chain, with a focus on recycling systems, communication, and real-world consumer habits.
Featuring:
• Romana Moares – Host, Sustainable Packaging News
• Alice Harlock – Director of Technical & Member Services, OPRL
• Julien Tremblin – General Manager, TerraCycle
• Winnie Muehling – Director of Marketing Communications, ProCarton
Topics discussed include:
• Why consumers still struggle to engage with circular systems.
• The role of labelling, infrastructure, and clarity in driving behaviour.
• How brands and organisations can simplify recycling for consumers.
• What needs to change to turn awareness into consistent action.
Packaging Perspectives is a discussion series from Sustainable Packaging News bringing together leaders across the packaging value chain to explore the biggest challenges and opportunities shaping the industry.