In this first episode of On Screen, we speak with Pro Carton, the European association of carton and cartonboard manufacturers, about the evolving relationship between consumers and sustainable packaging.
The discussion explores how consumer behaviour is shifting in response to environmental concerns, how packaging influences brand loyalty, and what people really understand about recycling and sustainability claims. Based on Pro Carton's research, this episode highlights the growing importance of packaging in purchase decisions and the expectations consumers have for brands to lead with environmental responsibility.
This series features leading voices in packaging, sustainability, and design, offering insights into the trends shaping the future of the industry.