Oceana launches campaign to promote refillable bottles and reduce single-use plastics

Oceana’s new international campaign #RefillAgain calls on leading beverage companies to offer refillable bottles for their clients and reduce single-use plastic 

What’s worse than single-use jeans? Single-use plastic bottles. American celebrity Heidi Montag’s single-use jeans brand, S1NGLES, is revealed to be launched as part of Oceana’s campaign.

Oceana’s new international campaign is asking supporters to protect the ocean by calling on major beverage companies and bottlers to expand refillable systems in Europe and around the world. A report by the organisation found that just a 10% increase in refillables in all coastal countries would result in as many as 7.6 billion fewer single-use plastic bottles ending up in the ocean every year.

“Single-use plastic bottles are a bad idea that we’ve gotten used to,” said Matt Littlejohn, Oceana’s Senior Vice President for Strategic Initiatives. “Our campaign was designed to show the absurdity of single-use. The time to act is now as the production of single-use plastic is set to grow by 30% in the next five years. Fortunately, in the case of soft drink companies — cited as the top polluting brands for the last three years by Break Free From Plastic — there is a proven and practical way to reduce throwaway plastic bottles by increasing the share of refillable bottles. If we want to save the oceans, we need to refill again.”

As part of this campaign, Oceana today revealed the reason for the launch of the fictitious single-use jeans brand S1NGLES. Developed pro bono for Oceana by the award-winning creative agency the community and launched with the support of American celebrity Heidi Montag, the campaign brings to life the absurdity of single-use and why we should “refill again” instead of using single-use plastic bottles.  

In a video released today, Montag disclosed that S1NGLES — single-use jeans — was a bad idea, just like single-use plastic bottles. Like single-use denim, single-use plastic bottles are flawed by design. These bottles are made of a material that can last for centuries yet are designed to be thrown out after only a single-use.

Visit the #RefillAgain’s website here

Written by Dominy Jones