Ocado Retail is pleased to announce an extension to its Reuse range - reducing the use of single-use plastic on everyday items whilst providing the same quality and value.
From today, Ocado customers will be able to purchase:
- Ocado Reuse Non-Bio Liquid Detergent 2.7L
- Ocado Reuse Clear Skies Fabric Conditioner 2.7L
Type 'reuse' into the Ocado search bar for more info.
The Ocado Reuse range is part of the Refill Coalition’s work to develop reusable packaging solutions, in an effort to reduce the use of single-use packaging from customers' weekly shops.
This launch follows August’s highly successful launch of pasta & rice in reusable packaging which has been extremely successful with customers:
- Strong online reviews (pasta 4.9* and rice 4.8*) with 100% of customers recommending the products.
- Reuse products reaching nearly 30% sales share of equivalent single-use products
- Encouraging vessels return rate, which is increasing week on week as people hand their vessels back with each Ocado shop
Research among more than 2,000 consumers undertaken by Ocado Retail and Savanta revealed that there is growing public demand to reduce the use of single-use plastic from grocery shops. Almost three quarters (72%) are concerned about the amount of waste generated by single-use packaging of grocery products, with one in three opting to use retailers that provide refillable options for their pantry staples. The majority of consumers (73%) also agreed that more supermarkets should offer refillable options, especially across essential items such as liquid laundry detergent (50%) and fabric conditioner (46%).
If every household in the UK refilled just one item per week, this would eliminate over 1.4 billion items of single-use packaging per year*
Read more at www.refillcoalition.com