O-I’s direct to bottle printing meets trends for personalisation and minimal packaging

Personalisation and ‘less is more’ are the drivers for O-I, the world’s leading glassmaker, as it offers brand owners a glimpse of the future at PLD London (Stand B60, Olympia London, 21st and 22nd September 2021).

The power of personalisation rises as consumers seek brands which appeal to their values and sense of personal identity. Brands are also tackling the climate crisis through a minimalist approach to packaging, with moves away from secondary packaging even for gift packs, the removal of additional information to the web and the promotion of reuse.

O-I’s late stage differentiation service – O-I : EXPRESSIONS – gives premium brands the chance to meet both these trends. Wines specialists such as Monnalisa and Varaglione explore the story-telling capabilities of O-I : EXPRESSIONS. In the premium spirits sector, Jacobite Spirits pursues the technology’s ‘revolutionary’ ability to mimic embossing and customise a standard container while Bacardi has created limited edition packs to differentiate promotional campaigns from its normal offering.

The stand also features O-I’s Contemporary Spirits Collection, a range of three standard bottles – the LUX, ATTENUA and NOBLE – inspired by some of the most popular spirits shapes from around the world. Each design comes in a thick base and lightweight version and with two finishes – cork mouth and screw cap. The lightweight version combines with direct to bottle printing to create personalised and sustainable bottles which can be repurposed for other uses around the home after use.

For more information, visit www.discoverexpressions.com or visit O-I on Stand B60.

Written by Kevin Gambrill

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