Notpla has secured a listing with wholesale giant, Bidfood Catering Supplies, to distribute its innovative, truly sustainable takeaway food boxes to thousands of food service customers across the UK. This new collaboration supports Notpla’s ambition to cut off single-use plastic at source and provide a truly sustainable solution in its place. The range is available to order via Bidfood Direct - the company's wholesale platform - to all UK customers from the 4th May.
Notpla takeaway food boxes are lined with a unique solution, Notpla Coating, the London-based firm's most industrially advanced product. This coating is made from seaweed - one of nature's most sustainable resources- and plant extracts. Globally abundant and fast-growing, seaweed doesn't require fresh water or fertiliser and does not compete for arable land, unlike many land-based natural crops. Seaweed also reduces ocean acidification and effectively absorbs carbon, making it one of our greatest weapons against climate change in the foodservice industry.
In line with the EU Single-Use Plastic Directive, which aims to ban synthetic materials such as PLA, PHA and other bioplastics, Notpla Coating enables the packaging to be recycled without contamination in existing paper streams, or thrown in a home compost. Designed to disappear, Notpla Coating contains no plastic or "forever chemicals" such as PFA, ensuring no harmful traces will be left behind in the environment.
Bidfood is introducing six Notpla seaweed-coated packagings to its catalogue, designed based on the most common shapes and sizes used in the takeaway food service industry. This addition will allow Bidfood's customers to substitute their plastic-lined packaging options with ease and provides a direct response to the rising demand from consumers for transparency in what their packaging contains and a guilt-free way to consume their favourite takeaway food. Their listing comes following the UK government's announcement that it would be banning the supply of a range of single-use plastics in England from October this year.
Notpla anticipates more listings and wider international distribution in 2023 to meet the demand for their sustainable packaging from both consumers and the industry. In-market success has already been well-proven by the company through its long-term partnership with Just Eat Takeaway.com. This collaboration expanded from a pilot of seaweed-coated packaging in three London restaurants in 2019, to adoption across eight European markets and over 3 million takeaway food boxes ordered by Just Eat restaurant partners.
Andrew Dorney, Head of Catering Supplies at Bidfood said: “Bidfood Catering Supplies are really excited to be partnering with Notpla, launching their fantastic seaweed-lined food-to-go packaging. We already boast a comprehensive range of PE, PLA and Aqueous lined board products, but by adding Notpla's innovative and exciting alternative to plastic, we're taking even greater steps to drive sustainability and provide more choice for our customers, regardless of waste stream.”
Tristan Kaye, Commercial Director of Notpla said: “This expansion of distribution will enable even more UK consumers to vote with their forks and choose businesses who put sustainability first, also making life simpler for those business owners ensuring they don’t fall foul of October’s impending legislation changes. We’re delighted to be working with Bidfood who share our vision for a sustainable future and who are taking real action to make a positive change across the foodservice industry.”
https://www.notpla.com/
https://bidfoodcateringsupplies.co.uk/