The ‘crystal ball’ market has crashed in the last few years, as trend prediction in beauty is a case of expecting the unexpected. Nevertheless, for those who still have the courage to try, looking at emerging macro trends and matching these with new behavioural consumer traits gives some idea of how 2025 and 2026 will shape up.
Quadpack’s Creative Hub has analysed market data, with digital ‘eyes and ears’ open, for its 2025 beauty trend eBook. Its findings paint a picture of a polarised yet kinder, more inclusive world, that values community and transparency; a world in which multi-sensory products and packaging are designed to make people of all ages and capabilities feel good.
Download a full copy of the eBook here: