New corporate design visualizes Gerresheimer’s strategic orientation

The new corporate design visualizes Gerresheimer’s strategic focus on profitable and sustainable growth, innovation, excellence and customer focus.

The new corporate design will be rolled out in the complete internal and external appearance. This is already visible on the fundamentally improved new corporate website www.gerresheimer.com. A new logo, new colour and image worlds and an optimized structure convey a fresh, lively and strong look and feel to customers, applicants, shareholders and other stakeholders.

“With the new corporate design, we visualize and underline Gerresheimer’s transformation into a sustainable growth company as an innovation leader and solution provider,” says Dietmar Siemssen, CEO of Gerresheimer AG. “The transformation of our company becomes visible internally and externally with the new corporate design. This is what the new corporate design stands for: our growth strategy, excellence, customer focus and innovation. The new claim sums up our aspiration: innovating for a better life.“

Innovation and sustainability strongly weighted

The topics of innovation and sustainability can be found at first glance from now on. Sustainability is of central importance to Gerresheimer. On the new pages, the company now provides detailed information on the topics of environment, circular economy as well as employees and society.

The new Gerresheimer website

In parallel with the new corporate design, Gerresheimer has fundamentally revised its homepage and social media channels. The design and menu navigation of the new website are such that everything essential can be found quickly. The navigation structure makes it easy for customers, applicants, shareholders and other interested parties to find the right information. Gerresheimer’s broad portfolio of products and solutions is now presented in four categories. Users are thus picked up at the top menu level and quickly reach the pages relevant to them.

Innovating for a better life

The new corporate design shows a modern company with a very open and friendly logo, with fresh colours, with innovative imagery and design. With “innovating for a better life” Gerresheimer adds a claim as an addition to the logo for the first time. It places a clear and strong focus on Gerresheimer’s innovative strength and thus underlines the aim of the new strategy. It also makes it clear that Gerresheimer is an important partner for pharma and biotech companies and for the cosmetics industry. In future, the claim will play a central and important role in the communicative image.

For more information go to www.gerresheimer.com

Written by Kevin Gambrill

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