EP Group, the UK’s leading paper bag manufacturer, has launched a new campaign aimed at fashion retailers, urging them to upgrade one of their most visible but overlooked touchpoints: the paper bag.
Titled ‘Bag as Brand’, the campaign positions their RePapaPac® bag - a high-performance, fully branded, truly reusable paper bag as a contrast to the low-spec, single-use bags typically offered in fashion retail.
RePapaPac® is designed to be sold, reused, and seen again and again, turning the bag into a walking advertisement and source of revenue for the retailer.
“Fashion is all about self-expression. RePapaPac® makes the bag part of that,” says Si McMahon, Marketing Consultant at EP Group. “It’s a product that customers are happy to pay for and proud to carry. Not just to take their items home, but to reuse over and over again.”
Fashion’s Forgotten Touchpoint
While brands invest heavily in visual merchandising and product design, the standard paper bag is often a last-minute consideration. Many are basic, forgettable, and treated as a cost. RePapaPac® changes this:
- Tested to withstand up to 50 uses
- Able to carry up to 16kg
- Tear-resistant and water-resistant
- Printed in high-impact, full colour
- Fully recyclable at end of life
With customers willing to pay a higher price per bag - compared to a fee just to cover costs - RePapaPac® offers fashion retailers a rare win-win: a more sustainable option that also generates margin and builds brand affinity.
Proven by M&S and more
Marks & Spencer was among the first retailers to launch a custom RePapaPac® design, with their iconic print design now seen regularly on high streets across the UK. The bag’s strong resale performance and visibility have prompted other grocery, fashion and specialist retailers to develop their own high-impact designs.
Elevating everyday packaging into brand merchandise
More than a functional carrier, RePapaPac® also acts much the same as apparel. Customers buy branded clothing as a lifestyle statement, and now a paper bag can do the same. It becomes part of their daily use, from shopping to gym to commute, and retailers gain repeated impressions in real-world settings.
Every bag is a billboard.
Learn more or request a sample: https://www.epgroup.co.uk/repapapac-highstreet