Kingsland Drinks has turned to MM Packaging to produce Fully Enclosed Cases for its multipack ranges of canned wines and ready-to-drink cocktails. The cartonboard solution helps spearhead Kingsland Drinks’ push into aluminium can formats and MM Packaging’s drive into the beverage market.
The Shelf Ready Packaging format handles eight or 12 cans, doubling up as a transit pack and an impactful on-shelf solution. A perforated zip-tear around the middle of the pack allows for ease of use when placing the cans on shelf, while the printed packaging allows for additional branding and a premium look.
Kingsland Drinks is an employee-owned drinks specialist offering end-to-end solutions across drinks sourcing, bottling, and product development. As well as contract packing for brand owners, Kingsland Drinks also supply all the UK’s major retailers with branded and own-label wines and has its own bespoke range of products that are exclusive to the on-trade and independent sector.
Mike North, Business Development Manager at Deeside-based MM Packaging, said: “The solution we are offering is sustainable, protective and multi-functional. Our Fully Enclosed Cases offer excellent protection in transit and a strong on-shelf presence for the cans. It’s easy for the retailer to quickly assemble the high-impact packs to sit on shelf in store.
“This format is proving to be a versatile one for Kingsland Drinks. We worked together to ensure that the cases ran efficiently on their packing lines, ensuring the cans can be easily packed and distributed safely while offering a premium pack to match the quality products inside.”
The Fully Enclosed Cases are being used by Kingsland Drinks for multipacks of 12, in 200ml and 250ml can formats, whilst being sustainably made from FSC Certified Virgin Fibre Board.
Jo Taylorson, Head of Marketing & Product Management at Kingsland Drinks said: “Cans represent a format with significant growth potential across wine, ready-to-drink cocktails and low-alcohol beverages. Our investment in a world-class canning line, with capacity to produce 26 million cans annually, underlines the importance of this format within the wider Kingsland Drinks range. Working with MM Packaging, we’ve benefited from their expertise and collaborative approach, resulting in a solution that both complements our packing processes and delivers a high-quality finish for our canned portfolio.”
MM Packaging has a wide range of cartonboard products well suited to the beverage industry, such as sleeves and clip tops as well as fully enclosed cases. Its solutions target all can sizes including 200ml, 250ml, 330ml both standard and slim sizes and 440ml.
Julian Freeman, MM Packaging Deeside Managing Director, added: “Kingsland Drinks is a customer that has benefited hugely from our expertise and innovation. There are so many multi-pack opportunities for fibre-based materials in the beverage sector. Our design and manufacturing experience means we can adapt to any format and size, from cans to bottles.”