Monadnock launches new sustainable 9 PT direct mail stock for USPS-compliant oversized postcards

Two-side Coated, 100% Recycled Astrolite PC 100® Velvet designed
to meet demands of resurgent direct mail marketing
.

Monadnock Paper Mills, Inc., the oldest continuously operating paper mill in the United States, is pleased to introduceAstrolite PC 100 Velvet 9 pt. for postal-compliant oversized postcards.

The only premium coated 100% recycled sheet made in America, Astrolite PC 100 Velvet is coated on two sides and crafted with only post-consumer waste recycled fiber. Like all Monadnock paper and packaging materials, it is made with responsibly sourced FSC®-certified fiber, manufactured carbon neutral (VERs), and made with 100 percent renewable Green-e certified wind powered electricity (RECs) under a third-party certified ISO 14001 Environmental Management System.

“Eco-conscious marketers are seizing opportunities to grow brand presence and drive sales by re-embracing direct-mail tactics in their omnichannel campaigns. They are finding fresh new ways to reach screen-fatigued consumers and prospects,” said Julie Brannen, Director, Sustainability Solutions, Monadnock.  “Our Astrolite PC 100 Velvet 9 pt. meets their needs for sustainable, high-quality graphic reproduction in oversized USPS direct mail marketing communications.”

The Velvet universal coating is optimized for sheetfed and heat set web offset, dry toner and HP Indigo presses, performs well on Scodix Digital Enhancement Presses, and is listed on the Scodix Recommended Media List. Its feathery-soft surface delivers a premium touch and feel while its 100% recyclability ensures responsible “guilt-free” consumer and printer engagement.

“While recently embraced in tech applications, haptics — or the experience of touch — is one of the key benefits of Astrolite PC 100 Velvet C2S,” says Brannen. “Meaningful connection through personalized direct mail or EDDM is now easier, more effective, and more sustainable than ever.”

For more information go to https://mpm.com/

Written by Kevin Gambrill

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