Following an initial trial, Milk & More, the country’s leading online milk and grocery doorstep delivery service is consolidating its position as The Home of Refill by announcing an extension to its partnership with Again, the circular supply chain company making reusable packaging simple and affordable for brands.
The companies first joined forces in January in a bid to reuse up to an additional three million items of packaging a year, across a range of six products that otherwise would have only been used once. Following an initial regional trial with the Tom Parker Creamery, Milk & More has announced the expansion of this glass bottle refillable range to all of its customers and is adding 25 new product lines, taking its total refillable offer to 77 lines.
The refillable bottle range, including water, soft drinks, cream, flavoured milks, yoghurts and new juices now includes products from brands including Belu Water, Wenlock Spring, The Village Press, Tom Parker Creamery, River Cottage, Belvoir Farm and Brown Cow Organics. Alongside this, Milk & More have also partnered with Coca-Cola Europacific Partners to trial the delivery and collection of one-litre, Coca-Cola Zero Sugar refillable glass bottles.
By working with Again, Milk & More aims to make it even easier and more convenient for its customers to be sustainable and in doing so, is growing its already extensive zero waste packaging offering, currently 80% of everything it sells.
The Home of Refill initiative success will stem from the convenience it offers the customer, as a doorstep delivery and collection service. Milk & More already delivers and collects a wide array of other re-useable glass bottles and packaging, including organic and standard milk, alternative milk and fruit juices, cereals, store cupboard and household products amounting to over 80 million units of zero waste packaging a year.
Patrick Müller, CEO for Milk & More, comments: “As the ‘Home of Refill’ we know that our customers want to be more sustainable, and we are dedicated to helping them make a difference by extending our offering and supporting brands to switch to refillable packaging. By expanding our partnership with Again we are offering our customers the service they know and love for even more products, delivered and collected by one of the largest electric delivery fleets in the country, while reducing their carbon footprint, and eliminating the use of pointless plastics.”
The announcement comes ahead of World Refill Day (16 June), a global day of action to prevent plastic pollution and help people live with less waste. This year the theme is reimagining the future and working to accelerate the transition away from single-use plastic towards a circular future, where reuse and refill are the norm[1]. When reusable glass bottles are reused at least 5 times, the overall CO2 emissions of the product life cycle is reduced by over a third compared to a single-use glass bottles[2], refill is most definitely the future.
[1] World Refill Day - Refill - Join the Refill Revolution
[2] zerowasteeurope.eu Reusable vs single use packaging