Olli Häkkinen
As the leading European producer of coated and uncoated paperboards, Metsä Board’s product range covers lightweight folding boxboards, food service boards and white kraftliners. Its products are used for a wide range of consumer and luxury retail packaging.
PCD will be the ideal event to connect packaging developers, designers, and suppliers with Metsä Board as the perfect partner to help them shape the future of their beauty, perfume, cosmetics and luxury goods.
Metsä Board will showcase its lightweight paperboards designed to require less material without compromising strength. Using fresh wood fibre from Northern forests also ensures the high quality of Metsä Board’s paperboards, making them ideal for quality printing, varnishing and conversion with luxurious finishes such as foiling or embossing.
At PCD, Metsä Board’s team will also explain how to reduce packaging’s carbon footprint. The two main factors affecting the carbon footprint of packaging is the energy type used in manufacture and the weight of the packaging. 90% of Metsä Board’s total energy consumption is already fossil free and the company’s target is to have fossil free production and products by the end of 2030. Metsä Board’s experts will be available to present third party verified carbon footprint calculations at the stand.
The event will allow Metsä Board to explain how its 360 Services offer customers expertise beyond paperboard selection in topics such as packaging design and sustainability. Metsä Board can provide design fit-for-purpose packaging solutions to help customers reduce the use of plastic and improve package recyclability and material efficiency.
Christophe Baudry, Sales Director Brand Owners, Beautycare & Healthcare at Metsä Board, said: “We’re excited to be attending the PCD Event. It’s an excellent opportunity to discuss how Metsä Board can help customers reach their sustainability goals. We can give them real examples of how collaboration has made a difference, including the recently developed innovative, space-saving promotional packaging for HejBuddy, a Finnish cosmetics brand. Offering luxury appeal, the new lightweight packaging is 50% lighter than a traditional rigid box made of recycled fibres. It requires minimal storage capacity as it can be easily folded into a box, and once used, it can be recycled easily.