Mars, Incorporated, a global leader in pet care products and services, continues to make progress in recyclable pet food packaging with the launch of a new mono material pouch for its WHISKAS® brand in the UK and Germany.
The new WHISKAS® pouches are designed to be recyclable, compatible with current or emerging recycling infrastructure. The switch to recyclable material has reduced the carbon footprint of the packaging by 46%.
The innovative packaging moves away from traditional multi-material pouches which are difficult for consumers to recycle due to inseparable plastic and aluminum materials. The new mono material packaging, made with polypropylene, has heat-resistant characteristics that allow for high temperature sterilization and is possible to be recycled.
The recyclable packaging, initially launched with WHISKAS® Tasty Mix Country Collection 12 Pack, is available through all UK retailers and through German retailer, Rewe.
“We want to contribute to a circular economy where packaging material never becomes waste. The transition to mono material pouches has required ground-breaking, innovative material science and we will continue to drive innovation in packaging to help build the world we want tomorrow.” – Elisabetta Pierangelo, VP R&D, Mars Pet Nutrition
This new innovation is in support of Mars’ Sustainable in a Generation Plan which defines a three-pillar sustainable packaging strategy consisting of eliminating unnecessary packaging, redesigning for circularity, and investing to close the loop.
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