L'Oréal trusts Albéa Tubes for the packaging of its new Cool Silver range. The Grey Sublimating Treatment corrects yellow hues and strengthens the fiber of weakened dark grey hair. The ready-to-use, reusable treatment is enriched with Cool Silver pigments to neutralize unwanted highlights and ceramide for visibly healthier hair.
L’Oréal chose the (RE)flex sleeve in ⌀40 for its premium high-gloss, metallic finish superior to conventional laminated tubes - considered “the best metal-effect finish on the market today”.
Aligned with L’Oréal strong commitments and sustainability roadmap, (RE)flex is a RecyClass certified web that can be recycled in the HDPE recycling stream.
This responsible tube packaging is ideal for beauty or personal care applications as it allows many creative decoration options such as flexography, digital, cold stamp and perfectiseam.