At NBCo, we believe the future of packaging lies in circular solutions. What we take from the planet goes back into the planet – it’s the only true path to sustainability. Our mission is to reduce waste and rethink traditional packaging by prioritising sustainability at every stage – from material sourcing to end-of-life disposal. Our packaging is safe, sustainable and designed to disappear.
Our innovative approach begins with material choices to create our moulded fibre bottles. We work with recycled and bio-based alternatives, locally sourced, reducing reliance on virgin plastics while ensuring our bottles maintain the durability and functionality businesses and consumers expect.
Everything undergoes rigorous testing so we know it’s functional, practical, and good for the earth. There’s no point in creating something that brands don’t want to use and consumers don’t like, as it will never scale. By designing for reusability and recyclability, we help brands extend the life cycle of their packaging and minimise environmental impact.
Beyond materials, our production processes are designed to be as resource efficient as possible. Working alongside our partners, we're exploring ways to reduce water and energy consumption in manufacturing, ensuring that sustainability is embedded in how our products are made. The goal is not just to create better bottles but to improve the entire system surrounding them. That’s why we aim to localise everything as much as possible. Minimal transport costs, minimal set up resources, and lower carbon emissions.
True success comes from harnessing expertise and creating collaborative ecosystems, which is why partnerships play a crucial role in our contribution to the circular economy. It simply has to be a team effort. We collaborate with recycling facilities, waste management organisations, manufacturers and brands who are committed to closed-loop solutions. This means we know our bottles are not just recyclable in theory but effectively collected and reprocessed into new packaging. These partnerships allow us to address some of the common challenges in packaging sustainability, from improving recyclability standards to developing infrastructure that supports circular systems.
We also recognise that circularity extends beyond packaging design and disposal. By engaging with consumers and businesses alike, we encourage responsible disposal and reuse practices. We help brands communicate the value of sustainable packaging and empower customers to make choices that support a circular economy.
We passionately believe that regenerative packaging should be the standard, not the exception. For too long now it’s been an added bonus, a brand narrative with no foundation, or a consumer pressure. We know that that circular solutions need to be business led, rather than passing the buck to consumers to recycle and hoping that solves everything. It’s about rethinking materials, refining production, and strengthening industry partnerships, to create sustainable packaging solutions that benefit both businesses and the planet. That’s why NBCo exists.