Leading the Way: Marcel Veenstra (Sealpac)

In this episode of Leading the Way, filmed at Interpack 2026, Sustainable Packaging News sits down with Marcel Veenstra, Marketing & Communications Manager at SEALPAC, to discuss the evolving role of sustainability in packaging and the responsibility machinery manufacturers have in driving meaningful change.

Drawing on decades of experience in B2B marketing, Marcel shares his perspective on how sustainability has moved from a secondary consideration to a major business driver, how customer expectations have changed, and why understanding real-world customer needs remains at the heart of effective decision-making.

The conversation explores the challenge of communicating sustainability authentically, balancing global brand consistency with local market demands, and how innovations in machine design can help reduce environmental impact while maintaining performance.

We also discuss the ongoing tension between reducing plastic use and preserving shelf life, the importance of collaboration across the value chain, and how machinery companies can play a greater role in shaping the future of sustainable packaging.

Sealpac: https://www.sealpac.com

Sponsored by:

Sun Chemical: https://www.sunchemical.com

Sabert: https://sabert.com