Leading the Way: Keenan Hoar-Perez (PakTech)

In this episode of Leading the Way, filmed at Interpack 2026, Sustainable Packaging News sits down with Keenan Hoar-Perez, International Sales Manager at PakTech, to discuss the evolving relationship between sustainability, innovation, and commercial success in the global packaging industry.

Drawing on his experience developing new markets and working with customers across multiple regions, Keenan shares insights into how cultural differences shape buying behaviour, why understanding a customer's environment is essential to delivering meaningful solutions, and how a customer-first mindset has influenced his approach to sales throughout his career.

The conversation explores the growing importance of sustainability in purchasing decisions, the challenge of balancing environmental goals with operational realities, and whether sustainability and business performance are naturally aligned or require deliberate effort to bring together.

We also discuss PakTech's NIR colourant innovation and how seemingly small technical developments can create wider industry impact, as well as what separates organisations making genuine progress from those simply responding to external pressure.

Finally, Keenan shares his perspective on the future of circular packaging and the role measurable sustainability solutions will play in the years ahead.

PakTech: https://paktech-opi.com

Sponsored by:

Sun Chemical: https://www.sunchemical.com

Sabert: https://sabert.com