Leading the Way: Flavio Froehli (Sappi Europe)

In this episode of Leading the Way, filmed at Interpack 2026, Sustainable Packaging News sits down with Flavio Froehli of Sappi to discuss the future of fibre-based packaging and the industry's accelerating sustainability transition.

Drawing on decades of experience across paper, packaging and business leadership, Flavio shares his perspective on how customer expectations have evolved, why the shift away from fossil-based materials has become increasingly urgent, and the challenges brands face when turning sustainability ambitions into reality.

The conversation explores the pace of innovation, the balance between commercial growth and environmental responsibility, the importance of collaboration across the value chain, and what separates truly future-focused businesses from those struggling to adapt.

We also look ahead to the next opportunities for fibre-based packaging and where the industry may be heading in the years to come. https://www.sappi.com/en-gb/about-us/...

Sponsored by:

Sun Chemical: https://www.sunchemical.com

Sabert: https://sabert.com