Luxury packaging specialist Pusterla Pollards will unveil a new stand at this year’s London Packaging Week, underlining the company’s commitment to this important event in the packaging calendar.
The larger stand will provide additional space for customer discussions while enabling the company to showcase many examples of its packaging solutions that combine eye-catching aesthetics with functionality while supporting companies’ sustainability objectives.
“London Packaging Week serves as a hub for industry professionals, thought leaders and innovators to highlight the latest advances, trends and best practices in the world of packaging.” said Head of Creative Services, Tan Mahal. “We’re excited to demonstrate our progressive sustainable solutions at this prestigious event.”
A key theme of the Pollards’ stand will be how the company is able to design responsibly with sustainability at the forefront of each new pack design while still considering brand image and positioning.
A variety of packs featuring different materials and decoration techniques and demonstrating alternative solutions to the traditional use of plastic, foam or magnets will be on display to show how Pollards works with each customer to devise a pack to meet all their branding requirements.
“Brand image remains paramount in the luxury sector, but many consumers are also acutely aware of environmental issues,” said Tan Mahal. “At London Packaging Week we will demonstrate how these two important considerations are not mutually exclusive and we look forward to discussing new projects with visitors to the stand.”