James Cropper, a global leader in advanced materials, luxury packaging, and paper products, has been shortlisted in three categories in this year’s Pentawards. All nominations recognise the work James Cropper delivered for Bruichladdich’s Luxury Redefined range, creating a fully sustainable outer wrap - the first of its kind in the whisky space.
The three categories James Cropper is shortlisted for are: Packaging Brand Identity Projects, Design with Purpose and Sustainable Design - Beverages.
Pentawards is the leading global platform and community for packaging design. With over 30,000 entries into its annual competition since 2007, from more than 90 countries, the awards recognise excellence in design from a strong community of global brands, design agencies, students, suppliers and manufacturers.
The coloured wrap, made for The Bruichladdich Eighteen and The Bruichladdich Thirty bottles, is the definition of conscious modern luxury. Made from fully recyclable paper pulp and moulded to the shape of the Bruichladdich optimised, proprietary glass bottle, the packaging is fully recyclable.
Bespoke in colour and shape with unique emboss and deboss features, the design also includes a branded, oversized custom clasp feature. Using 100% fresh fibre the wrap is significantly lighter than previous packaging solutions without compromising strength or integrity while significantly reducing Bruichladdich’s CO2 impact.
Rowan Nowell, Senior Product Designer at James Cropper Paper Products said: "Being shortlisted for one category at the Pentawards is an achievement, so to have three is incredible and a testament to the hard work, creativity, and dedication of our innovative team. Their relentless pursuit of excellence and commitment to pushing the boundaries of sustainable packaging design have set new industry standards and garnered global recognition.
“We are immensely proud and look forward to attending the ceremony in October.”
This latest recognition adds to James Cropper's impressive accolades for the work with Bruichladdich, following a win of the Confederation of Paper Industries (CPI) Sustainable Innovation Award and being named as finalists at the Packaging Premiere Awards in Milan last month. The papermaker also received a FAB Award, which highlights exceptional creativity and innovation in the food and beverage industry.
The wrap was created in collaboration with global creative partner, Thirst.
For more information, visit: www.jamescropper.com/businesses/james-cropper-paper.
The Pentawards ceremony will take place on 25 October on London. To see the full shortlist visit: https://pentawards.com/live/en/page/pentawards-shortlist-2024