Carbon footprint reduction requires collaboration
When it comes to packaging materials, reducing their carbon footprint requires a comprehensive approach that takes into account the entire lifecycle; from material selection to manufacturing, distribution through to end-of-life management. In fact, implementing carbon footprint reduction strategies requires collaboration across the entire supply chain, from material suppliers and manufacturers to retailers and consumers.
Although labelling might seem like a small part in the packaging puzzle, when it comes to label choice, even if the main packaging material is recyclable, using the wrong label can have a big impact on the item’s overall recyclability and the carbon footprint of the packaging. Using the incorrect type of label can result in lower quality of recyclate and downcycling of valuable raw materials and will not support the decarbonization of the packaging.
Labelling solutions that support the circular economy
To demonstrate commitment to the UN’s Climate Action initiative and help customers reduce the carbon footprint of their packaging materials and drive action, we recently announced the launch of the Carbon Action Plastic Labels portfolio. In April this year, the first products offered under the Carbon Action portfolio were made available to customers in EMEIA and the Americas. Further products are planned to be launched as part of the portfolio, all of which will focus on supporting the multiple circular economy Rs – Reduced, Recycled, or Renewable materials that enable Recycling or Reuse. Designed to address the entire value chain's impact, the Carbon Action portfolio offers a tangible path towards achieving Scope 3 emission[i] reductions for printers and brand owners. This is underpinned by the DEKRA validated LCA calculation process through UPM Raflatac’s Label Life service.
The launch of our new Carbon Action portfolio provides a meaningful solution for the packaging industry. It leverages the power of circular economy principles and provides quantifiable emissions reductions to empower customers and brands to reduce the carbon footprint of their packaging materials without compromising on label quality, performance and circularity. There is much to be done to reduce the carbon footprint of packaging material, but initiatives like this are an important move in the right direction.
For more information, please visit www.upmraflatac.com