Could you elaborate on how Movopack’s postal system solution makes circular packaging simple and accessible for consumers?
At Movopack, we focus on making sustainability simple and accessible for everyone. By tapping into existing postal networks, we’ve created a return system that fits seamlessly into people’s routines. For example, British customers can return their Movopack packaging using any of Royal Mail’s 115,000 postboxes across the country, making it as straightforward as dropping off a letter.
Each package includes a QR code that guides users to the nearest postbox and provides clear instructions for returning the packaging at no cost to them. This means consumers don’t have to go out of their way to participate in reducing waste. By building on familiar habits and removing barriers, we make it easy for people to join the shift towards circular packaging.
How does leveraging existing postal infrastructures help transform consumer habits and promote sustainability?
By integrating Movopack’s returnable packaging into well-established postal networks, we tap into consumers' existing routines - they can pop their Movopack packaging in a postbox when on their way to the supermarket or to drop their kids off at school. This approach asks for minimal commitment from consumers, normalises reusable packaging, and builds a sense of shared responsibility. Over time, these habits become second nature and promote a cultural shift towards sustainability. Leveraging postal infrastructure also reduces logistical costs, enabling brands to adopt sustainable solutions without significant overhead increases.
Research shows shoppers are willing to pay 9.7% more for sustainable goods. How do you see this influencing brand decisions in the e-commerce industry?
Brands are increasingly recognising that sustainability is no longer just a compliance requirement, it’s a competitive advantage. Research showing that shoppers are willing to pay more for sustainable goods highlights a major shift in consumer behaviour, especially in online retail, where choices are abundant, and sustainability can become a key differentiator. For e-commerce brands, adopting eco-friendly practices meets regulatory requirements coming from the Extended Producer Responsibility (EPR) regulatory framework, but more importantly, these decisions help maintain relevance in a fast-changing industry where consumer loyalty hinges on shared values.
Movopack’s customisable, reusable packaging offers brands a tangible way to align with these values. By integrating sustainable solutions into their operations, companies can build trust with consumers, foster long-term loyalty, and enhance their brand reputation. The opportunity goes beyond just appealing to eco-conscious shoppers and creates an emotional connection that resonates with modern consumers who want to see the brands they support actively contributing to positive change.
How do you think circular packaging is becoming the new standard for brands, and what role does Movopack play in this transition?
Circular packaging is rapidly moving from being an optional innovation to a core expectation, driven by consumer demand, regulatory pressures, and a growing awareness of environmental challenges. Movopack plays a pivotal role in this transition by providing a scalable, cost-effective solution that addresses both environmental and operational challenges.
Our reusable packaging, made of recycled plastic bottles (rPET) and woven recycled polypropylene (PP) reduces CO₂ emissions by up to 84% compared to single-use cardboard boxes, offering brands a tangible way to align with sustainability goals. By enabling brands to integrate circularity without sacrificing aesthetics, functionality, or profitability, Movopack effectively transforms packaging into a strategic asset rather than a liability.
We collaborate closely with our customers to understand their unique requirements and brand identity. Our team provides expert guidance on material selection, design options, and functionality to ensure that the packaging aligns with their goals. We believe that a personalised approach is key to delivering effective packaging solutions that resonate with their target audience. We also work closely with the marketing and communication department to help them convey their brand values through their new packaging platform.
With the upcoming EU legislation mandating 10% reusable e-commerce packaging by 2030 and 50% by 2040, what changes do you foresee for brands, and how is Movopack preparing to support them?
These upcoming regulations will require brands to fundamentally rethink their approach to packaging, shifting from single-use materials to durable, reusable solutions. We position ourselves as the one-stop solution for this evolution. Our system is designed to integrate seamlessly into our partners' operations without causing any disruptions. We handle everything— from product design and logistics management to the refurbishment of packaging units. We make it very easy for brands to adopt this historical evolution.
Movopack is well-prepared to support this transition. Our circular packaging solutions are designed to be scalable, implemented without operational disruption and compliant with emerging regulations, making it easier for brands to adapt and their customers to engage with packaging returns through a streamlined and hassle-free system.
Do you think similar legislation will be adopted in other regions, and what challenges or opportunities could that present for e-commerce businesses?
I believe similar legislation will emerge globally, particularly as governments align with international climate goals. The UN Plastic Pollution Treaty, which is currently being negotiated, emphasises creating a circular economy for plastics and addressing the entire lifecycle of materials, from production to disposal. In the US, many states have Extended Producer Responsibility (EPR) policies, which hold producers accountable for the lifecycle of their products, requiring e-commerce businesses to rethink packaging choices, product designs, and waste management processes.
Legislation like this encourages businesses to innovate, offering them a chance to differentiate themselves in a competitive market by showcasing their commitment to environmental responsibility. By embracing these changes early, brands can position themselves as pioneers in the sustainable e-commerce space.
Could you discuss the environmental and operational impact of oversized packaging and void space, and how Movopack is addressing these issues?
Oversized packaging and void space are a huge problem in e-commerce, 25% of volume shipped worldwide is empty space. You’ve probably seen it yourself—small items shipped in massive boxes with loads of unnecessary filler. It’s incredibly wasteful. Not only does it use more materials than needed, but it also means fewer packages can fit on delivery vehicles, which increases CO₂ emissions and drives up shipping costs.
Movopack’s customisable packaging is designed to fit snugly around an e-commerce brand’s product offerings. By minimising void space, we cut out the need for filler materials and make shipping more efficient. It’s a simple but impactful way to reduce emissions, material waste, and shipping costs.
With 1.7 billion pieces of plastic discarded weekly in the UK, what specific strategies is Movopack employing to reduce e-commerce waste?
Movopack is tackling the UK’s massive plastic waste crisis by fundamentally rethinking how e-commerce packaging is designed, used, and reused. Rather than relying on single-use plastics, we’ve developed a circular packaging model built around durability, convenience, and scalability to make a tangible impact. A core element of our strategy is using advanced materials like rPET and woven PP. These materials are lightweight, highly durable, and capable of withstanding more than 20 reuse cycles while maintaining excellent quality. Moreover, our goal is to ensure a seamless return experience for end consumers, educating and encouraging them to embrace reuse practices. By maximising packaging return rates and reducing the reliance on single-use materials, we’re addressing a key source of e-commerce waste.
How can circular packaging solutions like Movopack’s help e-commerce brands manage sustainability during high-demand periods like Prime Day, Black Friday, and Christmas?
High-demand shopping days create a surge in packaging waste, making sustainability even more critical. Black Friday is estimated to generate an additional 1.5M tonnes of waste in the UK, with nearly half attributed to packaging. Movopack’s circular packaging offers a powerful way for brands to manage this challenge by replacing single-use packaging with durable, reusable solutions designed to handle high shipping volumes.
A key advantage of our model is that every piece of packaging sent out is intended to be returned, refurbished, and reused - over and over again. When one of our partners uses Movopack packaging during these peak periods, they can dramatically reduce the volume of new materials entering landfill while ensuring that the same packaging circulates back for repeated use, reducing the demand for raw materials and manufacturing and helping brands shrink their overall environmental footprint.
Adopting circular packaging during these global consumer events signals a brand’s commitment to sustainability at a time when eco-conscious customers are paying attention.
Where do you see the e-commerce industry in terms of sustainability in the next 5–10 years, and what role do you envision Movopack playing in that evolution?
In the next 5–10 years, I think sustainability will move from being a competitive advantage to an absolute requirement in e-commerce. Customers are increasingly voting with their wallets, choosing brands that align with their values. At the same time, stricter regulations - like the upcoming EU mandates for reusable packaging - are going to force businesses to rethink their operations entirely. Packaging, in particular, will no longer be disposable by default. I see it becoming an integral part of the circular economy, with durability, reusability, and smart design taking centre stage.
Movopack is already setting a benchmark in this space, we’re not just offering reusable packaging, we’re also rethinking how packaging fits into the entire lifecycle of e-commerce. I see a future where brands view packaging as an asset rather than a consumable, an extension of their marketing and brand identity. Instead of being discarded after one use, packaging will be returned and put back to work multiple times. That’s what we’re enabling today, and I believe this approach will be the standard in the years to come.
For more information, please visit www.movopack.com