As global brands seek more eco-friendly solutions in response to mounting consumer and regulatory pressure, advancements in packaging materials are driving sustainability initiatives forward. Klöckner Pentaplast (kp), a leader in sustainable packaging, offers SmartCycle® Pro, a pioneering material for shrink-sleeve labels used in the beverage and food industry. This innovation not only promotes recyclability but also offers a solution that meets evolving market demands for circularity.
Shrink sleeve labels play a crucial role in product preservation and branding, but it also faces increasing scrutiny due to environmental concerns. Shrink sleeves, often used to provide 360-degree design coverage and visual appeal, have traditionally posed challenges for recycling. The full-body labels are typically made of materials that are incompatible with bottle recycling systems causing recyclers to add a de-labeling step to their process.
Brands have been seeking a solution that allows them to maintain impactful designs while also improving the recyclability of their packaging. SmartCycle® Pro allows brands to achieve both.
SmartCycle® Pro is kp’s solution to the sustainability challenges facing the industry. What makes it stand out is that it’s not only fully recyclable along with the PET bottles it’s applied to, but it also contains 30% post-consumer recycled content, supporting the circular economy.
With this breakthrough, kp enables brands to close the recycling loop, reducing the volume of packaging waste sent to landfills. This contributes significantly to reducing the carbon footprint of packaging, aligning with the global push for carbon reduction and sustainability.
In addition to its recyclability, SmartCycle® Pro offers brands even more advantages. It allows companies to showcase their commitment to sustainability while still delivering the vibrant, attention-grabbing designs needed to stand out in a competitive market.
From a performance standpoint, the shrink-sleeve labels are engineered to meet the rigorous demands of packaging, offering durability, clarity, and high shrink ability without compromising on aesthetics.
For consumers, this innovation provides the reassurance that the products they’re purchasing are designed with recycling in mind, supporting their desire for environmentally responsible choices. It reinforces the idea that their purchasing decisions contribute to a more sustainable future, aligning with their values of reducing environmental impact.
SmartCycle® Pro is a step toward realizing true circularity in packaging. By incorporating recycled content and facilitating full-package recyclability, kp is helping brands shift towards more sustainable models of production and consumption. This move is in line with global legislative efforts that are mandating stricter recycling practices and higher levels of recycled content in packaging.
SmartCycle® Pro reflects kp’s broader commitment to sustainability. With an ongoing focus on reducing plastic waste and supporting the recycling infrastructure, kp is leading the charge in developing solutions that not only meet today’s market needs but also anticipate future environmental challenges.
Through innovations like SmartCycle® Pro, kp is empowering brands to take meaningful steps towards reducing their environmental impact while continuing to deliver high-performance, visually striking packaging.