New Guzzini drinkware made from INEOS Styrolution’s sustainable ECO materials

Fratelli Guzzini selects sustainable Styrenics Solution from INEOS Styrolution based on biomass balanced styrene from BASF

Fratelli Guzzini has today announced it has selected a range of INEOS Styrolution’s sustainable NAS® ECO as materials of choice for its new range of drinkware solutions. NAS ECO is a styrene methyl methacrylate (SMMA) material, which is the result of a cooperation between INEOS Styrolution and BASF. It is built on BASF’s production of styrene monomer derived from renewable feedstock based on a mass balance process. INEOS Styrolution uses the material as feedstock in its production of new sustainable styrenics solutions. First customer in tableware and household appliances to benefit from the new solutions is Fratelli Guzzini, a world leading company in this sector.

Domenico Guzzini, President at Fratelli Guzzini, comments: “We are pleased to respond to the growing demand from our customers to deliver solutions with a significantly reduced impact on the environment”.

NAS ECO with significantly reduced CO2 footprint

BASF’s biomass balance (BMB) based styrene is used by INEOS Styrolution in the production of bio-attributed styrenic specialties, mainly transparent styrenics such as the company’s NAS® family of SMMA and the Luran® family of SAN (styrene acrylonitrile copolymer) products. The end-to-end mass balanced based production of the new solution portfolio is certified by ISCC during BASF’s and INEOS Styrolution’s processes.

Mark Beitz, Head of Sustainability, R&D and Regulatory at INEOS Styrolution comments: “The joint approach with BASF allows us to offer our customers solutions with a significantly reduced CO2 footprint that help them to deliver sustainable solutions to end users.”

Biomass balanced styrene

To produce BMB styrene, BASF replaces fossil resources like naphtha or natural gas by renewable feedstocks derived from organic waste or vegetable oils.  It is one way to produce styrene via a mass balance approach. Mass balance is a chain of custody model that keeps track of the total amount of (e.g., circular or other alternative) feedstock throughout the production process and ensures a proper allocation to the finished goods.

Raw material and plastic producers like Ineos Styrolution and BASF can thus offer products with a better environmental profile but the same properties as those manufactured from fossil feedstock.  The allocation process via the mass balance approach as well as the products are certified by independent auditors.  Read more about BASF’s Biomass BalanceBiomass balance approach (

“Using BMB feedstocks instead of virgin fossil resources contributes directly to an improved CO2 footprint of subsequent products,” says Klaus Ries, Vice President for BASF’s Styrenics Business Europe. “Next to raw materials based on chemically recycled feedstock, BMB is the second strong pillar for us when it comes to using alternative raw materials and contributing to the replacement of fossil resources. It is of utmost importance for us to cooperate along the whole styrenics value chain.”

Written by Dominy Jones

Leave a Comment