MM Pharma & HC Packaging, Avery Dennison and NXP® Semiconductors have joined forces to advance industry understanding and adoption of Near Field Communication (NFC) technology within the healthcare sector, leveraging their combined expertise across material science, pharmaceutical packaging, and secure NFC technology.
Together, the three companies aim to provide expert guidance across the full value chain, from material selection and pharmaceutical packaging requirements to the seamless implementation of NFC technology. Their shared mission is to inform, educate, and simplify the adoption of NTAG® DNA NFC tags, helping the healthcare and pharmaceutical industries enhance patient safety, strengthen product authenticity, and improve therapy adherence through connected packaging. Ultimately, this collaboration seeks to enable better health outcomes for patients worldwide.
At Pharmapack 2026, taking place 21-22 January, in Paris, France, visitors will have the opportunity to explore samples of NTAG DNA NFC-enabled cartons and labels, demonstrating authentication and patient-adherence use cases. An interactive demo will further allow attendees to engage directly with the technology, showcasing how accessible, seamless, and impactful NFC solutions can be in real-world pharmaceutical applications.
NFC technology represents a significant opportunity for the pharmaceutical industry to meet evolving market demands around patient safety, product authenticity protection, and medication adherence. While implementing smart technologies can sometimes seem complex, collaboration demonstrates how straightforward NFC integration becomes with the right expertise across the value chain.
This is the ideal moment for pharma companies to explore how smart packaging solutions can future-proof their operations. MM Packaging, Avery Dennison and NXP Semiconductors will present practical examples at Pharmapack and help visitors advance their NFC journey, whether they are just beginning to explore the technology or looking to scale up existing applications.
All three companies will be exhibiting on site and available to support visitors in exploring NFC opportunities:
- MM Pharma & Healthcare Packaging: Stand 4D76
- Avery Dennison: Stand 4D54
- NXP Semiconductors: Stand 4A103
To learn more about Pharmapack Europe 2026 or to register to attend, please visit https://www.pharmapackeurope.com/en/home.html