GLOBAL manufacturer of industrial products, ROCOL, has today announced a packaging refresh of its market-leading SCRUBS® product, with a new identity that is more modern, distinctive, and sustainable than ever before.
Reinforcing its commitment to innovation, performance, and environmental responsibility, the upgraded packaging of the SCRUBS® bucket is made from 30 percent recycled plastic.
This is the latest of several recent product developments that reduces ROCOL’s impact on the environment.
Though the packaging has evolved, the powerful SCRUBS® wipes and liquid remain unchanged, retaining its watertightness, practicality, sturdiness and ease of transport qualities.
Users can continue to trust SCRUBS® wipes for the heavy-duty cleaning of hands, tools, and machine parts, as well as the effective removal of grease, oil, adhesives, tar, ink, paint, and more—without the need for water.
The refreshed bucket is now a bold blue, embodying the premium signature of the SCRUBS® hand and tool wipes brand.
Its dual-textured design has an abrasive side that removes tough deposits without damaging surfaces, making it a reliable choice for those working in the construction, automotive and manufacturing industries in particular.
ROCOL reaffirms this also aligns with ITW Fluids’ broader portfolio, ensuring greater brand visibility and impact. The updated label design provides a high-impact, modern aesthetic while reinforcing SCRUBS®’ trusted reputation in industrial cleaning.
Dr Lisa Marholt, Product Manager in Germany at ITW Industrial Solutions, said: “The new packaging marks an important step in SCRUBS® commitment to the environment, which the brand will continue to pursue.
“A go-to product for professionals working in a wide range of industries, it was important to keep the ultra-effective wipes the same, whilst bringing the packaging a modern refresh in line with our values.
“Our market-leading wipes will continue to set the standard in industrial cleaning, offering a highly effective and portable solution for professionals around the world.”
ROCOL’s refreshed SCRUBS® are available to buy globally.