Hunter Luxury is beginning the New Year with a bang after its work on the Hendrick’s Whimsical Watering Can was shortlisted for a prestigious Paris Packaging Week Innovation Award.
The nomination in the PLD – Value Added Packaging category continues a year-long success streak for the project, which was already one of the most decorated consumer packaging products in recent memory. Developed in collaboration with brand owner William Grant & Sons and based on a concept by Boundless Brand Design, the Whimsical Watering Can is a luxury travel retail gift set that doubles as a fully functional metal watering can. Its latest recognition follows nine previous packaging industry award wins, a total which could reach double figures at Paris Packaging Week, with the expert jury being particularly impressed by its quality, creativity, and relevance in a year marked by an exceptionally high level of entries.
Recently, the project also wowed the design industry, taking home three Gold Awards and one Silver at the World Brand Design Society Awards, taking the total number of trophies it has won in the packaging and design industries so far to a glittering 13.
Paul Hamilton, Head of Sales and Marketing at Hunter Luxury, was delighted at the pack’s continued recognition among industry experts, saying: “The continued success of the Whimsical Watering Can is a testament to the faith and talent of our partners at William Grant & Sons and Boundless Brand Design. They trusted our team with the delivery of their unique creative vision, and the results speak for themselves.
“It’s always a privilege to see a project grow from a rough sketch to store shelves, but to be able to give such an imaginative idea a physical form was a real privilege for our team. At Hunter Luxury, we don’t put boundaries on your creativity – we make it a reality, translating ideas into wow moments for consumers.”
The Whimsical Watering Can is made from galvanised and stainless steel elements to ensure a watertight seal and compliance with food safety standards. Its multi-functionality as a watering can, a cocktail decanter, or a display piece to house flowers or bartending tools has proven to be a hit with consumers and industry experts alike, highlighting the creative potential of metal packaging in brand storytelling.
2025 proved to be a gold rush for the project, which won a host of prestigious industry prizes, including the Limited Edition of the Year award at the 20th UK Packaging Awards and the Fancy Can Gold award at The Canmaker Cans of the Year ceremony. It also won at Paris Packaging Week’s sister London event in the Everyday Drink category. Its latest nomination proves that the pack’s impact was not confined to 2025, and it will continue to serve as a demonstration of design excellence for years to come.
To learn more about Hunter Luxury’s packaging design and supply expertise, visit www.hunterluxury.com.