Barcelona Packaging Hub held its Annual Day 2025 at the AMEC facilities in Barcelona, bringing together associate companies and technology partners for a key event focused on sharing knowledge, reviewing the results of the past year, and defining the strategic challenges that will shape the future of the Hub and the packaging sector.
The event opened with a keynote presentation by Sergi Ramo, CEO of groWZ Consultants, focused on the role of artificial intelligence in commercial transformation. During his talk, he addressed in a practical way how AI can help sales teams improve efficiency, prioritize opportunities, gain a deeper understanding of customers, and make data-driven decisions, an approach that is particularly relevant in the sale of complex solutions within the packaging industry.
Following the keynote, a review was made of the main milestones and initiatives carried out by Barcelona Packaging Hub during 2025, highlighting progress in national and international visibility, digital positioning, and community growth. The session also outlined the objectives and strategic priorities for 2026, with a strong focus on collaboration among members, the generation of real business opportunities, and the consolidation of the Hub as a benchmark in the sector.
The day concluded with a dynamic and participatory activity designed to encourage collaboration and interactive learning among attendees. This initiative helped to strengthen the spirit of joint work that defines Barcelona Packaging Hub and showcased the diversity of profiles and expertise within its ecosystem.
With this Annual Day 2025, Barcelona Packaging Hub reaffirms its commitment to innovation, inter-company cooperation, and value creation for the entire packaging industry, laying the foundations for an ambitious roadmap for the coming years.