The trade show will showcase the entire packaging lifecycle and its connection with the process and logistics
The packaging industry, whose solutions are essential for the development of any productive, industrial, logistic and commercial activity, will once again display all its innovation at Hispack. From 24 to 27 May, the major Spanish packaging trade fair organised by Fira de Barcelona will bring together more than 600 direct exhibitors and 1,100 brands represented to showcase concrete results and new applications in sustainability, digitalisation and the user experience of packaging.
With the presence of leading manufacturers and distributors, Hispack will fill two pavilions of the Gran Via venue with packaging technology, materials and solutions, taking into account its entire life cycle and its connections with other production processes and the supply chain.
Sixty per cent of the offer corresponds to equipment and machinery for packaging, bottling, labelling, coding, traceability, processing, automation, robotics and logistics. These are the sectors called Packaging & Machinery Process; Labelling & Botlling; and Logistics, Automation & Robotics in Hall 3.
Meanwhile, the remaining 40% of exhibitors will present materials, finishes, POS and specific packaging elements for different industrial and consumer industries, as well as for distribution, ecommerce and retail. These are the Brand Packaging and Industrial Packaging sectors, which will be located in Hall 2.
This year Hispack will also be held simultaneously with Graphispag, the graphics and visual communication industry show, which will occupy Hall 1. This alliance will enable brands and printers of packaging, containers, labels and POS to discover the latest developments in graphics technology, personalisation, prototyping, designs, shapes and print finishes.
For Hispack, internationality is a strategic objective and one of the foundations of its future growth. Considered one of the top three European packaging trade fairs, it is the gateway to the Iberian market, as well as a commercial bridge to Mediterranean and Latin American countries.
After Spain, the country contributing the most companies to this year’s list of exhibitors is Turkey, followed by Italy, Germany, France, the Netherlands and Portugal. One fifth of the direct exhibitors at Hispack 2022 are international, from up to 18 countries.
In terms of visitors, 10% of those attending are expected to come from abroad.
To this end, Hispack is carrying out promotional activities in around fifteen countries, mainly in Europe, the Mediterranean area and Latin America. In collaboration with amec, a programme of invited international buyers has also been implemented to select more than 70 companies with projects for prospecting or purchasing solutions that will participate in meetings with exhibitors whose offer meets their requirements. Likewise, an agreement has been established with Chile as guest of honour to attract an important trade mission to the fair that will contribute to increasing trade relations and Spanish exports in this market.
From challenges to achievements
Hispack is turning the focus of its 60 planned knowledge activities to around 200 speakers. After several editions talking about the challenges of the packaging industry, this year the focus will be on explaining and sharing the concrete results of applying the innovation proposed by packaging. Thus, in each pavilion there will be an area of activities called Hispack Unboxing in which there will be seminars, conferences and presentations of success stories that can inspire other brands and companies to use more efficient and profitable packaging solutions that respond to the new needs of customers and consumers. Hispack Unboxing will also include networking areas, product exhibitions and packaging projects, as well as guided tours.
Programme topics include: branding, personalisation, differentiation through packaging design, premium packaging, eco-design, packaging recyclability, reuse strategies, reintroduction of recycled material, bioplastics, traceability solutions, smart warehouses, results of machine automation and advanced connectivity and equipment lifecycle management.
Hispack has also launched the “Boosters” programme through which it will invite a dozen leading companies from sectors such as food, beverages, cosmetics, pharmaceuticals, textiles, retail, among others, to take advantage of the trade fair platform to present their strategies and relationship with packaging when innovating, learn about new advances applied to packaging, and schedule business meetings with exhibitors. Beam Suntory, Flopp – Careli, The Body Shop, Ferrer, Pastas Gallo, Unilever, Mahou are some of the companies that have already confirmed their participation.
Hispack’s training proposals will be complemented by other technical seminars and conferences promoted by professional associations, organisations and publications. Of particular note is the IV Barcelona Perfumery Congress, a scientific and technical event bringing together professionals from the fragrance industry organised by the Beauty Cluster, and the Packaging Cluster’s knowledge space with talks and presentations of experiences on collaborative models for innovation in the sector, knowledge transfer, talent management, and an elevator pitch to meet new companies.
At the same time, Hispack, under the title “Best in class”, will dedicate a day to five international success stories that have brought about a real revolution in terms of business transformation based on packaging. One of them is the Danish company Grow up farm, which grows micro-vegetables and thanks to disruptive packaging has begun to export part of its production.
In addition, within the framework of Hispack, the Liderpack Awards ceremony will take place, the most important packaging and POS awards given in Spain, corresponding to the 2020 and 2021 editions.
Finally, in this edition of meeting and sectorial impulse, Hispack will also celebrate the Packaging Night, a social event designed to promote networking in a relaxed atmosphere in order to enhance opportunities to expand the network of professional contacts.