Move away from cardboard will result in a 40% reduction in CO2 emissions
Europe’s fastest-growing plant-based meat company, Heura, has announced Packaging 3.0, an overhaul for its refrigerated products. The packaging for Heura’s chilled products now comprises of 3 parts: a 92% R-PET tray, a plastic film and an FSC-certified cardboard sleeve.
With the new packaging offering increased strength and durability, the update sees the chilled products evolve their 2.0 packaging format, which featured cardboard packaging with a plastic seal. Creation of the new R-PET packaging sees 75% less renewable energy used, 50% less use of fossil fuels, 44% less non-renewable energy used, 40% less emissions of polluting gasses used and 14% less water consumption. Full impact results of the packaging can be found here.
Heura co-founder, Marc Coloma, said of the R-PET packaging launch: “We cultivate a growth mindset at Heura, and it was clear that we needed to take action to improve our packaging in order to continue as a mission-driven company. We will continue to make data-driven decisions that enable us to take the greatest steps throughout our ever-evolving sustainability journey.”
Heura is a 100% plant-based meat start-up, founded by activists Marc Coloma and Bernat Añaños in April 2017. Its mission is to create solutions that make the current food system obsolete and accelerate the transition to a world in which animals are out of the protein production equation. Its Mediterranean culinary heritage is reflected in its products: extra virgin olive oil, clean label, high nutritional values and flavour. Currently, it is present in more than 13,000 points of sale in 20 countries around the world, including Spain, Portugal, France, the Netherlands, the United Kingdom, Belgium, Italy, Poland, Sweden, Singapore, Hong Kong, Vietnam, Egypt, Canada, Mexico, Chile and more.
For more information, please visit https://heurafoods.com/