Radoslaw Kazmierczak
The 2025 Public Vote is now officially open for the renowned European Carton Excellence Award, Pro Carton Young Designers Award, and Pro Carton Student Video Award. Consumers, industry experts, and academics are invited to cast their votes and help spotlight the most outstanding cartonboard innovations of the year.
The European Carton Excellence Award, hosted by Pro Carton, the European Association of Carton and Cartonboard manufacturers, and the European Carton Makers Association (ECMA), is the most relevant in cartonboard packaging, acknowledging and rewarding the very best in ecological and innovative packaging design.
The top 30 shortlisted designs for the European Excellence Award Public Award feature some of the most renowned names in the cartonboard industry, all sharing the same commitment to innovation and environmental responsibility. These include leading cartonboard mills, converters, brand-owners, and designers in the carton packaging industry.
The design that secures the highest number of votes will win the highly coveted 2025 Public Award. The public are invited to support their favourite designs and can cast up to three votes per award. Voting closes at midnight on Friday 23 August. During the same period, The Pro Carton Young Designers Award and Pro Carton Student Video Award, Europe’s leading annual young talent competition for packaging design and storytelling, will host public votes too. Both awards are focusing on promoting sustainable packaging, circularity, and innovation amongst students across Europe.
Your vote is crucial. The winners for all three competitions will be announced at the official Awards Gala in Istanbul, Türkiye, on Thursday, 18th September 2025, with all finalists invited to the official awards ceremony.
Winfried Muehling, Pro Carton’s Director of Marketing and Communications, said: “These three awards showcase the very best of our industry, with remarkable creativity and unwavering commitment to sustainability. It is truly inspiring to witness the creativity and innovation emerging from across Europe. The exceptional talent demonstrated in both the Pro Carton Young Designers Award and the Pro Carton Student Video Award gives us great confidence in the future of sustainable packaging design.
The Public Award allows consumers, industry professionals and academics to reward and decide on their chosen winners for all three awards. From the 18th of July, we invite the public to celebrate the remarkable achievements of all entrants and help us select the designs that will shape the future of cartonboard by voting in the Public Vote.”
The European Carton Excellence Award 2025 is sponsored by Heidelberg. The Pro Carton Young Designers Award is sponsored by Van Genechten, FOLBB, and Duran Dogan. The Pro Carton Student Video Award receives sponsorship from Metpack, Stora Enso, and Kartonsan. Additionally, MM Packaging and RDM Group are joint sponsors of the student awards.
For more information and to place your vote(s), visit: https://www.procarton.com/