While a fully recyclable packaging re-design was first rolled out in 2022, Guylian is marking Chocolate Week (16th – 22nd October) by removing the plastic film from the outside of the box, replacing it with a central closure which opens in two parts for easy access to the marbled chocolates.
The love story of Guylian’s founding in 1958 is also revealed upon opening the box, immortalising the romantic history of the brand.
Brought together by their love for each other and for chocolate, Belgian chocolatier Guy Foubert and his fiancée Liliane created the chocolate Seashells as an homage to their relationship and their honeymoon on the Belgian coast. The newlyweds combined their first names to form ‘Guylian’ and released the Original Seashells shortly after – the rest is history!
Guylian remains strongly committed to cutting waste both in packaging and the production process, with food waste in the production site in Sint-Niklaas at just 0.1%. Its chocolates are also produced with exclusively Fairtrade-certified cocoa, using 100% ingredients of natural origin.
Chocolate lovers are invited to celebrate Chocolate Week and indulge in the irresistible Seashells, which are crafted from the finest Belgian chocolate and Mediterranean hazelnuts.
Guylian Original Belgian Chocolate Seashells are available at Asda, Ocado, Waitrose, Morrisons, Sainsbury’s and Tesco.