Green Bell Packaging Calls for more Transparency Around Sustainable Product Marketing

Sustainable packaging provider Green Bell Packaging is on a mission to encourage businesses to join their plight to reduce plastic pollution in 2021, with plastic packaging waste generation amounting to around 2.2million metric tons in the UK every year.

The company aims to educate consumers on recognising misleading marketing information to make the most informed choice when it comes to switching to plastic-free packaging.

Green Bell Packaginguses pioneering technology to create completely home compostable, plastic-free products.

Founder of Green Bell Packaging M Vahid Nagori said: “Our company was established with aims to create real global change, and educate both organisations and individuals on the plastic-free alternatives that exist following research and development. Shockingly, only 9% of plastic is recycled and 79% is sent to landfills or ends up in our oceans. We hope that this will serve as a wake up call for businesses to take responsibility and explore more environmentally friendly options such as our BioBags.”

Green Bell Packaging’s signature product – its BioBags – provide added benefits such as increased strength and durability as well as the capability to break down naturally in a matter of weeks, without any industrial equipment, unlike many other sustainable options on the market that require industrial facilities. This product in particular uses new technology to create a material that is similar to plastic in its look and feel with zero plastic content. Unlike regular plastic bags that can take hundreds of years to break down, this will disintegrate naturally at home in a matter of weeks.

Vahid added: “As part of our mission, we’re also calling for more transparency from sustainable packaging providers across the UK and the rest of the world to allow companies to make informed and educated decisions about the products that they’re using.

“There’s certainly a demand for products that contain less or no plastic however, the vast range of options on the market can be overwhelming and descriptions are often misleading. That’s why we’re championing complete clarity across the sustainable packaging industry. This is where our BioBag technology differs from many other degradable products available in the UK, which although are marketed as being compostable often require industrial facilities not accessible by the general public. A lot of research goes into our BioBag development to enable customers to simply discard their bag after use and be safe in the knowledge that it will return to soil by itself.”

Green Bell Packaging works with researchers from across the globe to provide the most cutting-edge options in plastic-free packaging. Its BioBag is certified SNI Ekolabel (71887:2016) for degradable bioplastic shopping bags and has also passed the acute oral toxicity test (by WIL Research, Netherlands). It has also been tested by the Low Carbon Eco-Innovatory of Liverpool John Moores University to confirm that there is no plastic present in the finished product.

Packaging solutions by Green Bell Packaging have been used by a number of industries including e-commerce and retail, pharmaceutical, charities and hospitality.

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Written by Kevin Gambrill