GP Batteries, a global leader in portable power solutions, has made significant strides in packaging sustainability by transitioning over 1,000 battery products in Europe from plastic to paper-based formats. This shift has resulted in an annual reduction of 48 tons of plastic and 30 tonnes of material waste, demonstrating how material innovation can drive real-world environmental impact.
The new packaging is 100% recyclable, FSC-certified, and printed using soy-based ink—a combination that supports circular economy goals and aligns with evolving regulatory standards. Designed for both sustainability and functionality, the pack includes a tear strip for intuitive opening, clear product information, and a clever mechanism that allows it to double as a storage solution.
“Paper behaves differently than plastic—it’s more fragile, prone to moisture, and lacks transparency,” explains GP Batteries’ lead packaging engineer. “Retailers were concerned about shelf durability and visibility. But through design refinement and testing, we’ve shown that paper can meet performance expectations while reducing environmental impact.”
GP Batteries’ initiative reflects a broader industry shift toward low-impact materials and packaging systems that support reuse, recyclability, and consumer engagement. With over 50 years of battery manufacturing expertise, the company continues to invest in packaging solutions that balance sustainability, retail readiness, and user experience.
International sustainable design awards 2025
-> Global Grand Award
-> Sustainability Leadership Award
Design for Asia 2023
-> Bronze award
Transform Asia Awards 2023
-> Gold