CCL Label, a global leader in premium labelling and packaging solutions, will present its latest innovations for the wine and spirits sector at Paris Packaging Week, held 5–6 February 2026 at Paris Expo Porte de Versailles.
At Booth C102, CCL Label will highlight how the future of premium packaging lies at the intersection of high-end design, advanced embellishment, and sustainability—responding to growing brand demand for packaging that delivers visual distinction while meeting environmental expectations.
Redefining Premium Through Sustainable Innovation
CCL Label’s showcase demonstrates how luxury and responsibility can coexist without compromise. The company will unveil a range of solutions designed to elevate brand storytelling and shelf impact while supporting more sustainable outcomes, including:
Sustainable Shine: High-impact embellishments engineered with sustainability in mind
Premium labels and sleeves featuring tactile effects, depth, and refined shine
„Haute Couture“ die-cut designs emphasizing craftsmanship and precision
Eco-conscious materials and production approaches for wine and spirits brands
An Exclusive Unveil at Paris Packaging Week
“Among the highlights is the introduction of the CCL Signature Collection, a curated label range for Wines & Spirits that builds on CCL Label’s growing presence in the wine and spirits segment. This new expression showcases refined creativity, exclusivity and technical mastery, designed for premium and ultra-premium brands,” explains Alex Mulvenny, Managing Director Wines & Spirits Europe.
As a special highlight for Paris Packaging Week, CCL Label will exclusively unveil a new Champagne label at the show. Created as a showcase of design excellence and technical sophistication, the label translates craftsmanship, storytelling and premium embellishment into a refined visual expression.
The label was developed in close collaboration with selected partners across design, materials and tooling. The creative concept was crafted by Atelier Design from Udine, Italy, while premium papers were supplied by Fedrigoni. Univacco provided the foils, and specialist tooling expertise was delivered by Hinderer+Mühlich. Together, this collaboration reflects how strong partnerships and technical precision can bring a premium Champagne vision to life.
Combining artistic inspiration with advanced production expertise, it reflects how labels can elevate anticipation even before the bottle is opened. Visitors are invited to discover this new creation first-hand at Booth C102.
A Strategic Platform for Industry Dialogue
CCL Label’s stand reinforces its premium identity and provides a platform for discussions with brand owners, designers, and converters on the evolving expectations shaping the future of wine and spirits packaging.
Paris Packaging Week is recognized as a key international event for packaging innovation, bringing together decision-makers and trendsetters across the luxury, beverage, and sustainability ecosystems.