It’s the end of the week, our first full week of exclusive content is coming to an end. I’m going to write about something a bit different today. Previously, I have provided insight into what we have learnt at SPN and my opinion on it. However, today I’m going to look into the predictions for sustainable packaging in 2025.
First of all, I need to say that this is based on current trends and not from a specific individual! They are:
- There will be a dominant use of recycled and renewable materials.
- A focus on circular economy.
- Utilise AI to analyse packaging design and production processes.
- Shifting towards regional manufacturing to reduce transport emissions.
- Packaging which clearly communicates sustainability features to consumers.
- Packaging tailored to e-commerce needs.
- Incorporation of smart features like QR code or NFC tags.
- Growing adoption of biodegradable and compostable materials.
- Brands providing transparent and detailed information on the sustainability aspects of their packaging.
- Leveraging packaging design to enhance the consumer experience.
There’s a lot of predictions here, but from this list I can already see that half of these are already being incorporated into our products and services in different ways. We are already seeing a shift in paper packaging rather than plastic when it comes to purchasing goods online. In turn, this helps to contribute to a circular economy, so that’s another prediction which is already happening.
The shift towards AI is slowly happening, we’re still a long way from introducing this to a mass scale in the market as funding can be difficult in this area. However, it’s developing at a fast pace, and slowly but surely, it’ll be as normal as using google to find a basic cake recipe on the go.
My last point goes on to say about how brands are becoming more conscious about how the consumer reacts to learning where the clothes they buy, or the packaging they use, comes from. It’s no secret that we must step away from using non-renewable energy like fossil fuels to create the products we require to get on with our daily lives. However, we see from retailers such as H&M, who have a dedicated spot on their website for pre-loved garments / items, and Zara, who have a goal that by 2030 is to only use preferable raw materials or those with a lower environmental impact as it represents 30% of their emissions.
About a decade ago, we didn’t see what companies were doing in to become more sustainable, now it’s all we see. It’s on the adverts, it’s on the tag we see in our clothes, it’s on the label we have on our food stuff, it’s everywhere. We’re on this road altogether, and we’re off to a great start to becoming more sustainable.
Till next week, see you soon!