Sustainable solutions start at Wipak, where greener solutions are as efficient as they are sustainable. For example, in terms of recyclability, Wipak works closely with leading institutes and its customers to ensure all of its packaging is designed for recycling according to common guidelines. The company’s clear aim is always to avoid and reduce waste as much as possible throughout the entire packaging value-chain, and to design packaging specifically ready for recycling. Therefore, it employs initiatives such as CEFLEX to support a common approach in designing for the optimisation and improved recycling of flexible packaging across the entire European marketplace.
Wipak told SPN, “Wipak’s digital watermarks expert team also plays a key part in the cross-value chain initiative, known HolyGrail 2.0. This is driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste, the HolyGrail 2.0. initiative strives to increase recycling rates by utilising watermark codes in packaging to improve their sorting for better recycling and material recovery. The initiative is already moving into the stage where in-market demonstrations brings you closer to the goal of scaling up testing and market adoption.
At Wipak we strive to reduce the carbon emissions of our products. We use our special WContribute software and other tools for calculating the carbon footprint of various solutions to help the customer make well-informed, sustainable packaging decisions. Traceability is also gaining importance and therefore whenever renewable or chemical recycled feedstock is utilised in our packaging solutions according to a mass-balance approach, traceability is guaranteed thanks to the ISCC+ certification. Many of our sites are ISCC plus certified, ensuring a transparent and reliable supply-chain journey.
We are proud many of our Green Choice solutions, which have been widely recognised and awarded in the last few years, such as in the case of our recyclable paper-based butter wrap solution, which received recognition by the Dairy Innovation Awards last year.
The accolade was also presented to our recyclable packaging pouch for grated cheese which was awarded at the French Packaging Oscars (Oscar de l’Emballage). We now have a wide range of products in our portfolio that are certified recyclable.
These advanced solutions are continuously entering the European packaging markets, and customers themselves are driving the change by setting their own clear sustainability strategies. and standards. We have also been receiving very positive feedback, and are proud to say that our solutions run efficiently on existing packaging lines without the need to invest in new machinery. Even for more demanding applications, which require heat treatment after packing to ensure a longer shelf life, we offer solutions that run smoothly and perform to the same level or even better than former standards.
If you are visiting Interpack at Messe Düsseldorf we are happy to welcome you at our stand located in Hall 10 (A22) where our team of experts will be happy to discuss on the latest sustainability insights of our industry and best practices. We are always ready to help customers with any packaging related challenges and to advise on how our Green-Choice solutions can help them reach their sustainability goals. All our Green-Choice solutions are designed to make sustainability in flexible packaging as easy as possible, thus enabling customers to invest in more sustainable products and set their sights on an environmentally-conscious economy.
SPN says that it is worth noting that the latest proposals on Packaging and Packaging Waste Regulation is having significant effects on the industry. Countries follow different guidelines, even within Europe, making designing sustainable packaging to follow and comply with regulations on a broader level, even more challenging. However, Wipak’s Green-Choice solutions offer efficiency and sustainability that is optimised to a whole different level.
Wipak will be at Interpack: Hall 10 (A22)