Made from 100% recycled material, the gift set’s bright and fresh design invites shoppers to pick it up.
An exclusive folding box created for the launch of Weleda’s special edition ‘Mandarino di Capri’ highlights the natural cosmetics brand’s seasonal product with a strong visual presence. Both the stylish folding box and the matching premium display – developed by packaging and display experts STI Group – support a successful launch in specialist retail.
Weleda’s newly designed shower series turns everyday showering into a sensory experience. With fresh, playful illustrations by artist Kera Till, the products uniquely combine design, fragrance, and storytelling – each with its own narrative. This is especially true of the limited-edition ‘Mandarino di Capri’.
The elegant gift set, featuring a summery design, makes it hard to resist adding it to the shopping cart. Italian mandarins, rosemary, and lavender reflect the fresh, Mediterranean scent and evoke a carefree holiday feeling. The tactile design also reflects the product’s promise: a soft matte finish and delicate embossing create a sense of lightness and freshness. This appealing landscape-format gift set, containing a shower gel and matching hand cream, is perfect for everyday self-care at home – or as a thoughtful gift.
Limited edition meets relaunch
To strengthen brand presence at the point of sale, the coordinated display captures shopper attention for the limited edition. The premium display also showcases other Weleda shower gels. Alongside the special edition, reimagined classics – Vitality, Refresh, Inspire and Energy – are being introduced in updated bottles and tubes of various sizes.
“With ‘Mandarino di Capri’ our new limited edition, Weleda brings the essence of summer straight into the bathroom,” says Angela Ley, Head of Trade Marketing Cosmetics DACH at Weleda AG. “The eye-catching gift set and attractively designed display perfectly highlight our products and ensure maximum visibility at the point of sale. This campaign is the result of excellent collaboration and reflects the strong partnership we continue to rely on for joint projects,” Ley adds.
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