Packaging design company Burgopak has teamed up with Placard, the plastic card manufacturer, to design and create packaging for financial services provider Emerge’s bank card.
The brief for Burgopak’s design team was to create packaging that would make a statement and stand out in the market. This called for a premium, tactile experience that felt like unwrapping a gift.
Sasha Fowler, Creative Director at Emerge, led the creative direction and concept development behind the pack.
“From the get-go, we wanted the bank card’s packaging to be an extension of Emerge’s brand. The goal was to elevate what’s typically a routine experience into something worth remembering, a design that would surprise, delight, and embody the brand’s forward-thinking personality.
Visually, it needed to communicate innovation - sleek with striking colours accented by holographic foil. The "feel" was equally important - we wanted the pack to be high quality, with a satisfyingly solid way of opening. We design everything, from our app to our physical touchpoints to feel considered, premium, and unmistakably Emerge.
We’re delighted with the final packaging and are looking forward to the reaction from our customers.”
Tess Barone, GM Sales & Marketing at Placard:
“Emerge wanted a pack that not only protected the card during transit, but also converted what would be a mundane experience into something more interesting. The dual-slide mechanism makes the reveal interactive and fun.
“The manufacturing of a pack like this, with a belt-driven opening mechanism, requires tolerances of less than half a millimetre to ensure that the opening and closing action is smooth. This is what Burgopak specialises in and why we partner with them – they precision manufacture their packs so that the opening mechanism works perfectly, every time.”
Trevor Buchanan, Co-Founder, Burgopak Asia Pacific, said:
“It’s always great to work with a bold, young brand who want to do things differently. Emerge’s packaging was designed to solve the issue of "unboxing apathy" - traditional credit card mailers can be boring - often a card glued to a Z-folded letter, in a plain envelope. This packaging is the opposite - it helps Emerge make a great impression in that first moment when the customer meets the brand physically.”
The pack is made from 300 GSM artboard printed with holographic foil and spot UV.
The Emerge bank card is now available in New Zealand.
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