Leading Yorkshire-based carton manufacturer, Falconer, is supporting the continued evolution of Myndtime, a wellbeing brand that helps children, adolescents and adults manage anxiety, stress and overwhelm through movement-based wearable tools.
Myndtime was initially founded to support people returning to work post-Covid who were struggling with anxiety, alongside a personal family experience that highlighted the need for calming, accessible tools. The original concept has since evolved through market research and experience within the education system, resulting in a discreet, user-friendly wearable designed to support self-regulation throughout the day.
Available via the Myndtime website and Amazon, the wearables are sold directly to consumers and B2B customers, including schools, colleges, universities and professional services. Users value the comfort, softness and professional appearance of the wrist-worn design, which can also be laid flat on desks or used as a circular stim tool. Feedback highlights its usefulness for people experiencing anxiety, stress, digital overwhelm and neurodivergent conditions, including ADHD, autism, PTSD and OCD.
Falconer worked closely with the Myndtime team to develop a packaging solution that reflects both brands’ shared commitment to sustainability, quality and thoughtful design. The outer carton is produced from Holmen Incada Excel FSC-certified board, manufactured in the UK. Four-colour process printing is applied to the reverse side of the board to create a premium, uncoated feel, finished with a matt varnish. Production was completed on Falconer’s latest Heidelberg press technology.
The pack construction was developed by Falconer’s in-house CAD team and designed to showcase the wearable itself. A windowed outer carton provides clear visibility of the wristband, while a printed fitment, produced from recycled PET (rPET), securely positions the wearable at the centre of the pack. The development process also gave a student designer the opportunity to work alongside Falconer’s professional team on the CAD design.
Pat Porter, Founder and Tracy Stones, CEO of Myndtime, said: “We are delighted with the quality and sustainability of our Falconer packaging. The look and feel are consistently praised and the windowed design showcases our wearable clearly. Falconer has been incredibly supportive throughout, guiding us with care and professionalism and we value the opportunity to learn from a team with such a strong reputation in packaging.”
Colin Pow, sales & marketing director at Falconer, added: “This project was about more than producing a carton, it was about creating packaging that genuinely supports the product and the brand behind it,” added Colin Pow, sales & marketing director at Falconer. “Our CAD, print and production teams worked closely with Myndtime to deliver a sustainable, high-quality solution that reflects both performance and purpose.”
As Myndtime continues to innovate its product range and expand its wellbeing partnerships, Falconer remains closely involved in meeting the brand’s evolving packaging requirements.
For more information about Falconer and its comprehensive packaging solutions, visit www.falconerprint.co.uk.