
Packaging Première & PCD Milan is not only the best showcase for packaging, design and responsible innovation, but also an occasion to experience three days full of events, talks and inspiring conversations with leading industry experts and brands from around the world.
Lara Castagna, Head of Event at Packaging Première & PCD Milan underlines: ‘Packaging Première & PCD Milan represents a unique opportunity to explore the trends that are redefining the world of packaging. This year we are pushing beyond traditional limits, combining technology, creativity and sustainability, to inspire all those who are contributing with their daily work to the significant evolution of this sector’.
From 13 to 15 May 2025, in the main conference hall inside the pavilion, brands such as Lancôme, Twinings and Xerjoff, to name a few, will take the audience on a journey through new trends in design, sustainability, luxury, materials and technology. Confirmed guests include Stephen Pizer, Head of Packaging Strategy and Innovation at Twinings; Niingjing Zhang, International Project Manager at Lancôme; Alberto Lozano Aragonés, Sourcing Senior Manager, Spain Operations at Suntory Global; Anna Toppino, Designer at Xerjoff.
Moreover, an additional conference room will be set up, turning into a real ‘ring’ for debate on the hot topics of the moment, with the aim of exploring the challenges and opportunities of the future. Each day will be dedicated to one of the three pillars of Avant-Garde, the Packaging Première initiative aimed at redefining the concept of packaging design: sustainability (13 May), innovative materials (14 May), design (15 May). Once again, Avant-Garde will present an exclusive selection of cutting-edge projects, offering an overview of the latest innovations that are shaping the future of the industry. The jury, made up of renowned experts, has been receiving the very last applications before proceeding with the evaluation and selection of the new projects, which will be showcased at Packaging Première & PCD Milan in a dedicated area.
One of the most exciting feature is the interpretation of the Art Gallery by artists Andrea Filippi and Gabriele Moschin, experts in the integration of Artificial Intelligence in their works, who have been entrusted with the creative vision of Packaging Première & PCD Milan 2025. Following the leitmotif of the edition, ‘From AI to AI, from Artificial Intelligence to Augmented Imagination’, the Art Gallery will take visitors on a journey through a new methodological approach aimed at transcending the conventional applications of this technology in art and design. A selection of artwork created by artists and students who cleverly combine Artificial Intelligence, nature and packaging will be the protagonists.
Lastly, the space dedicated to branding and packaging design agencies (Design Hub - powered by Avery Dennison) expands with new key players: Avery Dennison, Anisha, NSG Design, Advision and many others. A meeting place to discover new collaborations and bring extraordinary ideas to life.
To attend Packaging Première & PCD Milan 2025 it is necessary to register at the following link:
https://register.visitcloud.com/survey/13niag79jw6y3?translation=2osctdwd2hreg&actioncode=1183
Access to the event is reserved to industry professionals.
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