
French brand ETAT PUR chooses Albéa’s EcoFusion Top 50ml for the repack of its “Pure Skincare” range. Three references are already available and more will be rolled out progressively until mid-2025. This collaboration with the innovative and ultra-personalized skincare brand, marks a new milestone towards sustainable packaging solutions.
Etat Pur has embarked on a mission to reinvent all of its Pure Skincare packaging made of daily moisturizing and cleansing products with eco-design principles, aiming to make them recyclable while lowering plastic consumption. In this renovation process, the choice fell on Albéa’s EcoFusion Top which leads to a reduction of the amount of plastic used by 54% compared to the previous 50ml tube and by 82% compared to the previous 40ml airless bottle.
“Etat Pur stands for responsible solutions, both in terms of ingredients and packaging selection,“ says Camille Potier, Product Manager at Etat Pur. “With the EcoFusion Top solution, Albéa is supporting our commitment to significantly reducing our brand’s environmental impact while providing our customers with an appealing and modern design” she adds.
“We are honored and proud to support Etat Pur deliver on their sustainable goals with our EcoFusion Top solution”, says Sophian Desmoulins, Key Account Manager, “Partnering with our customers on responsible product developments is absolutely key to accelerate the circular economy transition in our industry.”