Showcasing its most sustainable packaging yet; estimated to cut the brand’s carbon footprint by almost 10,000 tons of CO2 each year.
Premium Spanish beer brand Estrella Galicia has secured a nationwide listing with Sainsbury’s and launched into 336 stores nationwide. The listing will showcase Estrella Galicia’s new visual brand identity and more sustainable packaging through 4x330ml packs (£5) and 660ml bottles (£2.25) of Cerveza Lager.
The new sustainability measures adopted include a 12% reduction in bottle glass, thereby preventing almost 10,000 tons of waste during the production process each year, as well as the use of FSC-certified paper for all labels. Cardboard packaging will be 100% recyclable and created from cardboard waste generated in the brewery.
Estrella Galicia’s new visual brand identity, which will feature across all Estrella Galicia product formats, is based on the revamping of the current brand image and a return to the original star design used for its very first label.
Estrella Galicia seeks to stand out and surprise consumers, as well as consolidating its artisanal character – a key factor in its resistance against the standardisation of beer. Estrella Galicia’s new design is intended to be more environmentally friendly than ever. The brand’s major new packaging features will significantly reduce its carbon footprint and boost its sustainability.
Mark Johnson, UK & Ireland Director comments: “We’re pleased to bring this sustainable product to market and launch our new visual brand identity through our nationwide listing with Sainsbury’s. We’re aligned with Sainsbury’s Plan for Better and believe our sustainability credentials, such as being a Carbon Neutral organisation, will resonate with the Sainsbury’s customer. Our modernised look and feel will give better shelf standout and we’ve created a more cohesive brand identity for the consumer, increasing our brand awareness and easing the consumer journey to purchase.”
In 2020, Estrella Galicia’s parent brand, Hijos de Rivera, launched a carbonic gas recovery plant at the brewery. This allows the brand to recover the gas generated during the fermentation of the beer and reuse it at the different stages of the production process. Thus, Hijos de Rivera managed to increase circularity in its own process and reduced its Scope 3 Carbon Footprint.
In 2020, Hijos de Rivera also strengthened its commitment to reducing its carbon footprint through the start-up of a photovoltaic plant consisting of 977 solar panels occupying an area of 8,000 m2 on the deck of its brewery and with a power of 415 kWp, allowing the brand to self-generate electricity of renewable origin in its own factory. In addition, Hijos de Rivera has compensated for scope 1 and 2 emissions that it has not been able to avoid by participating in a project for forest conservation in Brazil. This project aims to protect the rainforest and generate reductions in GHG emissions by renouncing the conversion of forests into grasslands, in favour of the conservation of the tropical forest while maintaining existing carbon reserves. Hence, in 2020 Hijos de Rivera achieved the carbon neutrality of its organisation.
In March 2021, and following major investments in efforts and resources, Estrella Galicia achieved carbon neutrality in its brewery and other facilities. In addition, in April 2021, Corporación Hijos de Rivera signed up to the United Nations Global Compact, the world’s largest corporate sustainability initiative, which since 2000 has been promoting the private sector’s commitment to ten universally accepted principles in the areas of human rights, labour regulations, the environment, and the fight against corruption.