EP Group has never sat on the sidelines. The business is proud to announce that it has joined the Alliance for Fibre-Based Packaging as a founding member.
It’s a move that reflects EP Group’s identity: champions of paper and leaders in innovation – backing a belief in sustainable solutions that actually work.
Without this Alliance, practical fibre-based formats could get lost in the noise – or worse, penalised under poorly structured rules.
As one of the UK’s leading suppliers of fibre-based packaging to the retail, grocery, and foodservice sectors, EP Group believes it has a responsibility to ensure there’s correct decision-making in the industry – and now has a powerful coalition to do that with.
Launched in February 2025, the Alliance for Fibre-Based Packaging brings together businesses from across the entire value chain:
- Raw material suppliers
- Convertors and manufacturers
- Distributors and retailers
- Trade bodies and sector specialists
“We provide an expert voice for the fibre-based packaging industry in the development and implementation of UK waste and recycling policy.”— The Alliance’s core mission
The Alliance will focus on three priorities:
- Ensure fair representation in EPR – so that fibre-based formats aren’t unfairly penalised as the UK adopts the producer pays model.
- Maximise acceptance of fibre formats – pushing for clarity, consistency, and infrastructure support so these solutions stay recyclable at scale.
- Shape future recycling and waste policy – proactively, with government and industry, not reactively after the fact.
The aim? A level playing field for materials, clearer guidance for businesses, and smarter policy that supports a circular economy.
Fibre-based packaging is already a critical part of daily life — protecting goods, reducing plastic, and keeping supply chains moving across the UK.
But it needs champions in the policy space, not just the marketplace.
EP Group is proud to be part of this Alliance and is excited to help keep the conversations sensible. For retailers, food brands, or packaging stakeholders navigating EPR or planning for long-term sustainability, this matters to them too.
As ever, EP Group will continue to provide updates on what it means in practice.
Because packaging development doesn’t take place in isolation. And neither should the policies that govern it.