Blog Header- September Shows - 2
Today marks a breakthrough in sustainable packaging. SmartSolve, a leader in water-soluble packaging material innovation, has launched PureNil™ 0, a plastic-free, 100% bio-based, printable, flushable, paper-based pouching material designed to meet the growing demand for truly sustainable, zero-waste flexible packaging.
This groundbreaking innovation marks the first product in the new PureNil Series and helps brands go beyond recyclability to achieve advanced sustainability goals. And it couldn’t have come at a better time with human health and safety in mind and an accelerating consumer push for less fossil-fuel dependence, and zero waste solutions in product packaging. With PureNil™ 0, SmartSolve continues to lead innovation in the sustainable packaging market, offering brands a powerful way to future-proof their portfolios.
Plastic-Free, 100% Bio-Based Composition
PureNil™ 0 is crafted entirely from renewable resources, eliminating synthetic polymers and petroleum-based inputs altogether. Unlike many solutions labeled eco-friendly that still contain a percentage of plastic, PureNil™ 0 is truly plastic-free and biodegradable, giving brands a credible foundation for their sustainability claims.
For decades, flexible packaging has been dominated by multi-layer laminates and plastic films that are notoriously difficult to recycle, leaving brands with few options and consumers with guilt. PureNil™0 eliminates this compromise: it is entirely plastic-free, fossil-fuel independent, and naturally biodegradable, empowering companies to authentically align with their sustainability commitments.
“By providing a 100% bio-based, plastic-free alternative, SmartSolve is giving brands the tools to make bold, measurable progress toward environmental goals without sacrificing product integrity,” said Alex Abbott, Chief Revenue Officer at SmartSolve.
Water-Soluble Performance and End-of-Life Options
Maintaining SmartSolve’s hallmark water-dispersible functionality, PureNil™ 0 disperses in water systems without releasing harmful microplastics, meaning it’s safe for human health, safe for drains (per INDA’s GD4 and IWSFG testing criteria) and fully flushable.
The ability to safely rinse the material down the drain or flush it creates a new consumer experience that delights and engages, transforming disposal from a frustrating afterthought into a moment of empowerment. In fact, PureNil™0 offers end-of-life options unlike any other packaging material. Consumers can recycle it with paper, compost it at home, or—most notably—flush it safely down the drain. This freedom of choice simplifies end-of-life and fosters brand loyalty by turning packaging into an act that consumers actually feel good about.
Safe for the Environment and Human Health
Unlike conventional packaging, PureNil™0 is designed to rapidly biodegrade in an aqueous environment. If it accidentally finds its way into the environment, it rapidly disperses and biodegrades—ensuring it will never pollute rivers, contribute to ocean plastics, or linger in landfills. And because it’s entirely plastic-free and 100% biobased, you don’t have to worry about microplastic particles or other harmful chemicals leaching through the packaging. “PureNil™0 is more than a material—it’s a breakthrough for brands looking to connect with today’s consumers,” said Vidhu Nagpal, Director of Flexible Packaging at SmartSolve.
Designed for High-Performance
Engineered for dry and powdered product formats, PureNil™0 runs on standard form, fill, and seal equipment. It is printable even on small mono-dose applications, enabling new branding and design opportunities.
Applications include:
• Household cleaning (unit-dose packs in laundry, dish, garbage, toilet cleaning)
• Feminine care (tampons, pads)
• Confectionery (sweets, snacks, wrappers)
• Personal care (soaps, bath bombs)
• Agriculture and Home and Garden Products (microbial inoculants, fertilizers and soil nutrients)
• Healthcare Applications (coagulants to solidify liquid medical waste)
The New Era of Sustainable Food Packaging
PureNil™0 is SmartSolve’s first direct food contact-certified material, meeting both ISO and FSSC 22000 facility standards. This breakthrough opens the door for applications with low moisture barrier requirements— particularly in the confectionery industry and other single-serve food products. For the first time, brands in these categories can deliver sustainable, plastic-free packaging without compromising safety or compliance. By pairing functionality with certified food safety, PureNil™0 represents a true game changer for the future of sustainable food packaging.
“Brands now have a viable, scalable, and commercially available alternative that’s fully bio-based, plastic-free, and water-soluble. This is the kind of innovation that will help our partners lead, versus just keep up, in the sustainable packaging movement.” said Jon Jakubowski, CEO of SmartSolve.
PureNil™ 0 is available now for sampling and commercial orders. As the first material in the PureNil Series, it sets the stage for future innovations addressing different performance and application needs – all while adhering to the series’ commitment to being 100% bio-based and plastic-free.
About SmartSolve Industries
SmartSolve is the only packaging-technology company that pioneers certified, bio-based, water-soluble materials for people who care about the planet. With a vision to make packaging no longer trash, SmartSolve is assisting their global customer base to create zero-waste packaging. SmartSolve Industries is a privately held company located in Bowling Green, Ohio.
For questions or comments, please email info@smartsolveindustries.com.
Visit www.SmartSolve.com for more information. Learn more about PureNil™ 0 here.