Eco Flexibles has been shortlisted for two sought-after UK Packaging Awards, recognising the company’s continued innovation in sustainable flexible packaging.
Showcasing the very best in packaging excellence across the breadth and depth of the industry, the UK Packaging Awards are an institution in the print packaging world. Eco Flexibles has been shortlisted in the following categories:
Best Packaging of a New Product – Booja-Booja Hot Chocolate
Innovation of the Year – Just. Greens Health Powders
For Booja-Booja’s Hot Chocolate range, Eco Flexibles developed a recyclable mono-PP pouch combining premium shelf appeal with a high-performance packaging structure.
The pouch uses water-based digital printing, produced on the Fujifilm Jet Press FP790, delivering sharp imagery and a smooth matte finish while maintaining the moisture barrier needed to protect the product. The success of the initial launch has since led to five new SKUs being added to the range in 2026.
For Just. Greens, Eco Flexibles developed a paper-based pouch designed to be 100% recyclable through paper recycling streams, providing an alternative to traditional supplement packaging conventional plastic containers.
The packaging combines water-based Fujifilm CMYK+W inkjet printing with in-house material screening to deliver high-quality graphics and the performance required to protect the product, demonstrating the potential of paper-based flexible packaging without compromising on presentation or functionality. “The UK Packaging Awards are always a highlight in the calendar,” Simon Buswell, Eco Flexibles’ Sales and Marketing Director, noted. “It’s a real pleasure to be shortlisted in two categories, especially by everyone who put so much work into getting those products off the ground.”
“We value working with brands that perfectly complement Eco Flexibles’ ethos. Companies like Booja-Booja and Conscious Brands show that the need is there for innovative sustainable packaging solutions. As more brands recognise that recycling and sustainability aren’t going away, we intend to keep leading the way in showing what is possible for the industry.” “The UK Packaging Awards are always a highlight in the calendar,” said Simon Buswell, Sales and Marketing Director at Eco Flexibles. “It’s a real pleasure to be shortlisted in two categories, particularly for projects that demonstrate what can be achieved through innovative packaging design and production.
“Both entries showcase our focus on helping brands move towards more sustainable packaging without compromising on quality, performance or shelf appeal. We’re proud of the work our team has delivered alongside Booja-Booja and Just. Greens and look forward to celebrating with everyone at the awards.”
The winners will be announced at the UK Packaging Awards ceremony on 7 October 2026, held at the Hilton Park Lane, London.
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